Henan plans to cultivate 100 famous brand products by 2012

In order to thoroughly implement the scientific development concept, comprehensively improve the overall quality of Henan Province, accelerate the transformation of economic development mode, promote two major leapfrogs, and promote the rise of the Central Plains, on August 10, Henan Province officially issued a decision on the implementation of the strategy of quality and prosperity.

The decision said that with the in-depth development of the globalization of the world economy today, quality issues have become a strategic issue for economic and social development. Since entering the 21st century, Henan Province has become a major economic province and a new industrial province, and has stood at a new historical starting point. The economy has developed rapidly, the overall quality level has improved remarkably, and the economic development mode has changed significantly. However, there are still outstanding problems such as weak quality awareness of the whole society, imperfect quality supervision mechanism, weak quality basic work, less well-known brands, low overall quality of service, and excessive resource and environmental costs, which affect the healthy development of the economy and the people. The improvement of the quality of life. In the face of the current severe international and domestic economic situation, the implementation of the strategy of revitalizing the economy in a key period of "guaranteeing growth, ensuring people's livelihood and ensuring stability" is the inevitable result of transforming the economic development mode and promoting the sound and rapid development of the province's economy and society. It is an important measure to enhance the province's comprehensive strength and international competitiveness and effectively cope with the current international financial crisis; it is an important guarantee for realizing ecological civilization and building a resource-saving and environment-friendly society; it is to improve the quality of life and protect the health of the people. The fundamental requirement of safety.

Henan Province hopes to realize the strategy of revitalizing the province by quality. By 2012, the overall quality level of leading industries and major products will reach the domestic advanced level. The qualified rate of quality inspection of key products will reach over 90%, and the passing rate of export commodities will be among the highest in the country. The products adopt international standards or advanced foreign standards to reach more than 85%. By 2020, the overall quality level of the province and the overall quality of the industry and enterprises will basically meet the needs of international competition. The quality level of key areas will reach the international advanced level, and quality will play an important supporting role for national economic and social development.

It is understood that in recent years, the quality of Henan's products and services has generally increased steadily. In 2008, the pass rate of product quality supervision and inspection reached 89.8%, an increase of 4.4 percentage points over 2005. Among them, the qualified rate of food production enterprises was 88.7%, which was 6 percentage points higher than that in 2005. By the end of 2008, among the 1957 Chinese famous brand products, Henan Province was shortlisted for 60, ranking seventh in the country and first in the central and western regions. However, discord caused by problems such as products, services, and engineering quality still occur. According to statistics, in the 2008 consumer complaints in the province, quality issues still ranked first, accounting for 53.4% ​​of the total. Among them, complaints about food and health products have risen.

In order to increase the cultivation of independent brands, Henan Province indicated that it will speed up the formulation of the province's famous brand product development and development plan, focus on cultivating and strengthening the strategic support industry of Henan Province, focusing on the dominant backbone enterprises, focusing on independent innovation, brand management, geographical indication protection, Trademark registration, patent application and other means, to cultivate a number of well-known brands with independent intellectual property rights, core technology and market competitiveness, and expand a number of large-scale enterprise groups with strong competitiveness in the country and internationally. Establish and improve the brand-name production mechanism based on consumer recognition and market evaluation, and encourage advantageous enterprises to actively strive to create brand-name products. Give play to the role of brand strategy, encourage brand-name products as the leader, capital as the link, promote industrial agglomeration, and expand and strengthen Henan's strategic support industry. Increase the support and support power, and prioritize brand-name products, geographical indication products, well-known trademarks and independent innovation products into the government procurement catalogue. Strengthen the protection and publicity of independent brands, and enhance the awareness and responsibility of enterprises and the whole society to protect their own well-known brands. In the traditional service industries such as commerce, catering, hotels, etc., advanced management methods and quality management methods will be introduced. For Henan “old brand” enterprises, focus on promotion and further enhance brand awareness. The Henan Provincial Government stated that it will strive to cultivate 50 geographical indication products, 100 Chinese famous brand products and 800 Henan famous brand products by 2012.

In addition, food safety is also listed as a special content of “Quality Province”. According to the requirements, from the cultivation, production, processing, distribution and sales to food and beverage consumption, a whole process supervision network must be established. Issue a list of illegally added non-edible substances and food additives that are easily abused, comprehensively clean up food additives and illegal additives, and carry out special rectifications for key products, key markets, key regions, and key industries from time to time. Promote the establishment of the “Food Safety Province”. This year, all provinces and counties (cities, districts) in the province must meet the basic standards of food safety cities. By 2012, all cities under provincial jurisdictions have reached the standard of food safety and excellent cities, and more than 50 counties (cities, districts) have reached the standards of food safety demonstration counties (cities, districts).

The person in charge of the Henan Provincial Quality Supervision Bureau said that in order to reward the advanced units for quality work, the provincial government has agreed to set up the Henan Provincial Governor Quality Award, which is the highest quality honorary award established by the Henan Provincial Government. The reward targets are those that are registered in Henan Province, have extensive social visibility and influence, implement high performance model management, quality management level and independent innovation capability in the same industry in China, and achieve significant economic and social benefits. According to reports, it does not comply with national industrial and environmental protection policies; quality and safety accidents occurred within the past three years; in the past three years, the national and provincial quality supervision departments have failed to participate in the selection of products that are unqualified or have serious service quality problems. The Governor’s Quality Award is selected once a year, in principle no more than 10 per year. For the winning units, the provincial government will give a reward of 1 million yuan.

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