Furniture manufacturing and business are "two sides of ice and fire"
Furniture production: There are more than 700 furniture manufacturing enterprises in Wuhan, but the annual output value is only 2.1 billion. In 2008, the national furniture output value was 290 billion yuan, and Wuhan accounted for only 0.72%. At present, Wuhan ’s largest furniture production company is Lianle, with an annual output value of 100 million yuan. Only the extraordinary output value exceeds 50 million, and only the output value exceeds 10 million. About ten. In terms of furniture circulation: As of the end of last year, Wuhan ’s furniture store area was close to 1 million square meters, with more than 20 large and small stores in the three towns of Wuhan, mostly 2-3 million square meters, with the largest single area of ​​100,000 Square meters, Wuhan ’s furniture sales revenue last year was 10 billion yuan. At present, regardless of hardware facilities or management level, Wuhan furniture stores are among the top in the country.
Central vacancies are being filled
China Furniture Trade Center currently has affiliations from east to west, north and south, Likou in Suzhou in the east, Bayi in Chengdu in the west, Lecong in Shunde in the south, and Xianghe in Hebei in the north. And the vacancy in the middle of China alone, as an indispensable place to travel from north to south, Wuhan lacks its own furniture trade cluster market. With the implementation of the strategy for the rise of central China, Wuhan has become the focus of increasing attention. The Wuhan furniture industry has been eager to build its own cluster of advantageous brands and establish large-scale furniture stores.
It is gratifying that Golden Horse Triumph Group foresaw the broad prospects of the central market. Since the second half of last year, it has been working hard to build a Chinese furniture CBD, integrating "sales, production, research and development, and service" into one, and building the largest modern and clustered linkage professional market in central China. The completion of the furniture CBD will greatly promote and consolidate the core position of Wuhan furniture business.
The actual home model is copied in Han Guang
The layout of Wuhan furniture stores is mainly composed of three major market groups. The first is from Xudong to the Peace World. The main purchases are Ouyada, Jinma and Jinxin. The second is from Hankou Railway Station to Qingnian Road. The main stores are Jiahua, Ou Yada, Actual House, Jin Bo Lai; The third is from Wuluo Road to Optics Valley, the main stores are Hongqi, Kangjia, Jinxin. On May 1, 2007, Beijing's Home actually entered Wuhan with a high profile. The Home opened its shop in Wuhan, breaking the "three-point world" pattern of Wuhan home furnishing stores, which not only intensified competition but also brought advanced management models. And business concept. Actually Home has built a shopping platform integrating home decoration, building materials and home furnishing for Wuhan consumers. This is a challenge and subversion of traditional home furnishing stores in Wuhan. For more than a year, this compound format has been widely recognized and sought after by the industry, and it has also made consumers feel the convenience of "one-stop" shopping. Nowadays, in the newly opened and under construction stores in Wuhan, Most began to copy the actual pattern.
At the end of last year, the financial tsunami triggered by the US subprime mortgage crisis affected the whole world. The domestic economy is yet to be adjusted. Consumers generally hold currency for purchases. Especially the real estate market continues to slump and furniture purchases have greatly weakened. At the end of the year, dozens of dealers in the furniture store in Wuhan fought together and took extreme measures to require owners to reduce rents and reduce rents. Their common voice was: long-term oppression by overlord contracts, we must fight for "the right to speak." This poses a serious challenge to the inertial thinking of "I am the boss" that some stores insist on.
Warm up to remind us of the difficulties
After analysis and inspection of the market, Wuhan furniture market development will face the following trends, and remind relevant businesses to pay attention to several issues:
1. New furniture stores need to be cautious. The area of ​​Wuhan furniture stores increased sharply in 2009. In addition to the Golden Horse Triumph's Chinese furniture CBD project this year, there is also the second store of Red Star Macalline's actual home. The area of ​​Wuhan furniture stores will reach 1.5 million square meters. With the furniture market The distribution of China is getting wider and wider, and market share will gradually divide. The “golden age†of making money in the past is gone. Investors as furniture stores should invest prudently and try to avoid repeated investment and repeated construction in the same area to avoid vicious competition and waste of resources.
2. Furniture stores are both competitors and role models. After Beijing's actual home enters Wuhan, Jinsheng International and Red Star Macalline will also come one after another. At the same time as the arrival of these domestic furniture zero-selling "big crocodiles", it also brings advanced management models and business concepts. For example, House of Actuality is the founder of "Advance Payment". Driven by House of Actuality, all high-end stores in Wuhan now implement "Advance Payment", which has greatly improved the service and management level of Wuhan Home Furnishing Store. It has a great impetus, so local owners and foreign stores should learn from each other and learn from each other. On the one hand, local stores should learn from foreign stores to accumulate rich experience and service management level in the country. On the other hand, foreign stores should also understand the shopping habits of local consumers, adapt to the operating atmosphere of Wuhan home stores as soon as possible, and adjust the stores according to local conditions. Based on the business strategy and guidelines, and then become stronger and bigger.
3. Wuhan's home furnishing stores and dealers will help each other for mutual benefit. Right now, the impact of the global financial crisis is expanding, China's furniture exports are blocked, domestic sales are lagging, and the furniture market is facing a "cold winter" that has not been encountered for decades. Faced with difficulties, as the two main distributors and stores of the furniture distribution industry, we must respect and trust each other, because the relationship between distributors and stores is interdependent, and the cold teeth die. There is a famous saying in China: if there is no skin, Mao will be attached! In the face of this wave of cold waves, everyone must negotiate on an equal footing, have a harmonious dialogue, and jointly maintain the normal operating order of the store, support each other, understand each other, get together to keep warm, and spend the winter together. In the future, when the overall economic situation improves, everyone can quickly return to life.
4. We must vigorously upgrade and integrate the home furnishing industry. Furniture, building materials, decoration, and home appliances belong to the category of pan-furniture. In some large cities in China, home stores already include furniture, building materials, lighting, and home appliances, making them inseparable. This kind of compound business format has just started in Wuhan. In the future, new furniture stores in Wuhan should be injected with new concepts, including pan-furniture, and boldly tried to increase the intensity of integration, so that the overall format of the home furnishing has a big Enhance, so that consumers can truly experience the convenience and fun brought by "one-stop" shopping.
Auto Level,Surveying Auto Level Machine,Automatic Level Machine,Automatic Level Instrument
Changzhou Precision Surveying & Mapping Instrument Co.,Ltd , https://www.surveyingfactory.com