Market demand analysis of printing machinery manufacturing industry

The domestic printing machinery manufacturing industry undertakes the task of providing equipment for professional departments such as book publishing, news publishing, packaging and decoration, commercial printing, office printing, and financial tickets. In recent years, the demand for domestic printing equipment has increased at an annual rate of 10%. In 2007, domestic printing machinery realized an industrial output value of RMB 14 billion, and the printing industry purchased domestic equipment of approximately RMB 9 billion. In early 2008, the relevant government agencies estimated that by 2010 China's printing machinery market demand will exceed RMB 40 billion, and the demand for domestic printers will exceed RMB 20 billion by then. However, with the outbreak of the international financial crisis in the second half of 2008, the domestic economic situation has also been affected. The entire printing industry has not been spared. In particular, the packaging industry in the coastal economically developed areas has been reduced due to the reduction in external sales. The impact is even greater.

Many joint ventures or foreign-funded enterprises are in a state of production stoppage or semi-discontinuation and have no ability to update printing equipment. In addition, a large number of foreign used equipment enters the country through various channels. They also take away part of the market share of the plant due to their good equipment condition and high cost performance. From the sales situation of each printing machinery manufacturer in the first half of 2009, the purchasing power of packaging plants and purchase intentions have not changed much in the second half of 2008, while the book printing companies have maintained a steady growth. Due to some requirements for domestic books in 2009, large-format offset printing machines were used, such as the CCSl040 double-sided offset printing press of Jiangsu Changyi Group, the YP890 rotary printing press of Beiren, and the web rotation printing of Shanghai Goss GOSS. Machines, etc.) The sales situation is relatively satisfactory, and some product orders have been in December 2009. Therefore, these marketable products have not been affected by the financial crisis, but have also been greatly improved over previous years. At the same time, the state required the introduction of environmental protection policies to reduce the proportion of product packaging and books, and use glaze instead of laminating, which also promoted the sale of polishing machines.

With the demand for equipment in the printing market in recent years, many users are no longer pursuing imported equipment. The current technology of domestic equipment has been able to meet the needs of the domestic printing market, especially since the economic crisis in 2008, the demand for domestic equipment is gradually Increase.