Waterborne Coatings: Class 3 Products Satisfy Consumer Consumption Concepts and Different Needs

The business club reported on July 7th that the product positioning was direct and distinct. Although the paint products targeted by a certain market segment seemed to be smaller, it actually guided consumers directly from the function. Virtually promoted the sales of products. How to achieve product segmentation to meet the consumer's consumption concepts and needs will be the paint industry will face the problem.

First, low-carbon water-based coatings According to industry sources, the next five years, water-based paint market share in China can reach 20% or higher. As far as the current situation is concerned, China's water-based coatings cannot yet be equated with “low-carbon”. According to water-based coatings, there is still a certain gap. It is understood that due to its own environmental protection, water-based paint has a market share of more than 60% in Japan, Europe and the United States, and this ratio in China is significantly lower.

The superiority of water-based paints in terms of their environmental performance is a major development direction and trend of the paint industry in the future. First, he will win with environmental protection and be able to grab people's hearts. People nowadays advocate "low-carbon life". With the improvement of consumers' awareness of their own health and environmental protection, "low-carbon" life is already a general trend and inevitable for future development. Water-based paint is undoubtedly a low-carbon environmental protection distance. Recent coating products.

Second, powder coating or industrial painting into a "dark horse"

According to the root film-forming substances can be divided into two types of thermoplastic and thermosetting, the appearance of film-forming substances can be divided into extinction type, high light type, art type and so on. Powder coating is a new type of solvent-free 100% solid powder coating that is solvent-free, non-polluting, recyclable, environmentally friendly, saves energy and resources, reduces labor intensity, and has high film mechanical strength.

According to understanding, before the financial crisis, China's powder coatings have maintained a rapid growth of 20%. After the financial crisis in the second half of 2008, due to factors such as slowing industrial growth and falling exports, the demand for powder coatings in China began to decline. In the second half of 2009, under the influence of the government's active policy to rescue the market, the powder coating industry was able to resume its growth. Data show that in 2009 the production of powder coatings was 800,000 tons, accounting for 11% of the total output.

Third, the art paint for the new generation respected with the people's material culture and living culture levels are constantly improving, ideological awareness has also been a new level of rise, the continuous pursuit of personalized, stylish 80 generation after the "rise" The wallpaper industry has regrouped and re-emerged in the building materials market under the banner of ever-changing, fashion and personality. Wallpaper products have given fire protection, environmental protection, breathability, comfort, and more. These features have not only increased market share, but also The formation of a beachhead offensive against the paint market. It is believed that this type of paint will become a hot spot and bright spot for consumer demand in the new generation of a growing market, and it will also be a major trend for the paint market in the future.