Holidays are the peak season for the promotion of the major home furnishing markets, and this year's Mid-Autumn Festival is connected to the eleventh. The ultra-long "Golden Week" has set off a frenzy of reunion home renovation and wedding decoration, and rigid demand is bound to be released. However, in the store where the "promotional order" is full of eyes, the "old three" of the preferential price reduction lottery has obviously failed to grasp the hearts of customers. Many merchants are aware of this and have added new and interesting forms of promotion, but the effects of the event vary widely. Some innovative promotions have won the recognition of consumers, while others have only attracted everyone's attention, but failed to sell the goods as scheduled. The reporter recently visited several major stores, and I really felt the enthusiasm and fierceness of home promotion activities, and there were also some gimmicks. Nowadays, in the face of increasingly sophisticated and increasingly discerning consumers, it is not easy for manufacturers to achieve sales targets through promotions, and more sincerity and innovation are needed. Consumers: First select the brand, after watching the promotion random interview found that the consumers who went to the store during the 11th promotion season, most of them have clear purchase targets. Ms. Fan, who lives in the west of the city, is preparing to renovate in October this year. She has chosen materials such as building materials and furniture since August. In fact, in mid-September, the specific brand, which one, how much, has already been planned, but only to wait for the 11th promotion season to purchase. Huahe's wooden doors, furniture, China Resources Paint, Siemens Switch, Jinde Pipe, etc., have been listed, and in her words, "No matter whether it is a promotion or not, you must first buy it, so I will choose it." In the brand, I will compare the promotional margins. After all, the decoration is not a trivial matter. It will be done once or twice in a lifetime. It must be chosen well.†There are more and more consumers who are like Ms. Fan’s decoration and purchase, and of course, some consumers. Time and energy are limited, I hope that the merchants provide a more convenient one-stop service. Mr. Wang is the manager of a real estate company. His wife is an accountant. Two people are usually busy at work, and there is not much time to visit the furniture city. This new home decoration, they have contacted the decoration company, visiting the home shopping mall is mainly to look at the building materials market, buy furniture. Convenient and convenient is Mr. Wang's purchase target. He hopes to include all kinds of main materials such as flooring, cabinets, sanitary ware, ceramic tiles, etc., as well as furniture, home appliances, home textiles, etc., which can be packaged and promoted, so that he only visits one or two merchants. You can enjoy the convenience of a full set of home purchases and offers. In addition, in the interview, some young consumers said that they were overwhelmed by the overwhelming promotion of the store and did not know how to choose. Big brand alliance + poly affordable packaging innovation promotion attracts attention to business promotion, some stores focus on the store atmosphere, hoping to directly attract consumers in the senses; there are some businesses to launch "buy building materials home distribution trend home appliances" Activities; there are also well-known big brands that produce products as low as 50% or even 40%. However, after carefully understanding the promotion policy, you will find that some seemingly attractive promotions are not really affordable. Some promotional products are samples or tail goods, so the price is very cheap; some promotional products are not guaranteed, not responsible for installation, accessories need to be purchased separately; there are a small range of promotional products, and can not be returned. Consumers must pay attention to comprehensively understand the details of the event when purchasing, not just the preferential margin. Overall, due to the impact of the big environment, this year's home building materials market sales generally showed a downward trend, so the promotion of mainstream big brands is not too big. On the other hand, the promotion efforts and the small brands that are full of gimmicks are not bought because of the low visibility and the lack of attractiveness of the products themselves. However, it is worth noting that the domestic famous home furnishing brand Huahe has innovated this innovation, and integrated a number of subdivided product lines within the group to launch a nationwide “focus on Huahe, 100% benefit home†theme promotion. On this basis, dealers in various regions have also launched a joint promotion based on the local channel network to selectively contact the well-known brands of upstream and downstream and surrounding products. This is very bright in the 11th promotion season when other big brands are not moving much this year. eye.
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