The international brand competitiveness of hardware companies has significantly improved

First, management innovation is thinking innovation, which requires companies to continuously strengthen their sense of social responsibility and branding, improve product competitiveness, allow quality products to enter the domestic and international markets, and enhance their image and status. The enterprise itself should continue to carry out research and development and transformation of technological achievements, form the company’s core independent intellectual property rights, and build its own brand effect. Rely on the market to carry out strong marketing. Actively develop the domestic market, create its own brand, and start marketing network construction. The implementation of the most popular "fast-moving model" in the world will enable the "consumer" and "producer" to face each other directly. At the same time, we must guide the industry to increase investment in human resources, material resources, and financial resources, and increase the sales ratio of domestic hardware products in the domestic high-end market.

Promote industrial technological progress and technological innovation. Guide enterprises to effectively conduct R&D and design through the methods of production, study and research, strive to make breakthroughs in key core technologies, and obtain patent results to form independent intellectual property rights. At the same time, it is necessary to increase the application of new materials, new technologies, new processes and new equipment so that product manufacturing reaches a new level and continuously increases labor productivity.

Raise awareness of low carbon to promote energy conservation and emission reduction in the industry. To build a harmonious green industrial chain, realize efficient and economical product production, strive to reduce the cost and waste of resources, create a broader social value and ecological value, and promote the healthy and sustainable development of the entire industry. Develop and produce low-energy, low-consumption materials, low-pollution and high-efficiency safety and health products, promote green manufacturing, and gradually reduce the industry-wide CO2 emission targets.

Energy-saving emission reduction has a long way to go, in the local blind pursuit of political achievements, mandatory emission reduction, hardware companies should not be confused square array, identify the self-transformation of the road to prosperity, in order to achieve sustainable development.

In recent years, the management of our hardware companies has reached a very high level. First, the quality of personnel has improved. For example, the head of China Hardware City, the nation’s largest hardware market to be built in Beijing, is a doctoral and postdoctoral fellow; And the improvement of management level. Luo Baihui, director of the International Die and Plastic Hardware Industry Suppliers Association pointed out that at present, it is the period of upgrading of China's hardware products. From the mid-low end to the over-time period of high-end products, many foreign large manufacturers have taken China as their product processing base. Many international companies have entered the mainland market one after another. This is very beneficial to the development of the Chinese hardware industry. In the process of the transfer of foreign product production to the domestic, it will inevitably include some advanced foreign production processes including raw materials. Management models are brought in together.

Luo Baihui, head of the International Die and Plastic Hardware Industry Suppliers Association, said that from the traditional hardware point of view, the first tool is the rapid development of tools such as hand tools, hydraulic tools, and power tools. The second is the construction hardware and decoration hardware. The replacement speed is faster. Traditional Chinese hardware tools such as wrenches, pliers, and hammer axes have a long history of application in China, but hardware companies lack new designs and research and development. In contrast, foreign well-known hardware and tools companies attach great importance to new product designs. The affiliated R&D department conducts a large number of surveys and studies on users each year, and on this basis, designs new products.

According to statistics: In 2003, the export of wrench tools in China was approximately US$110 million. The total weight of the products was approximately 50 million kilograms, and the export value per kilogram was 2.08 U.S. dollars. During the same period, Germany and Japan exported 14.8 U.S. dollars per kilogram of wrenches and 14.56 U.S. dollars. It is 7 times higher than our country's products, and the most important reason is that our country's hardware tools are of low grade.

New R&D includes the re-design of traditional tool functions and appearances. A domestic company invented a quick-moving wrench and obtained a patent. As soon as the product was launched, it was noticed by foreign hardware tool purchasers. The current production capacity has not been able to meet the order requirements; while another manufacturing pliers company invented a new type of scissors. Cutting pliers received orders for millions of dollars in two months.

Stanley, an internationally renowned hardware tool company, has new products every year. China's tool hardware companies must constantly pay attention to new types of research and development, product upgrading and work hard. Luo Baihui, head of the International Die and Plastic Hardware Industry Suppliers Association, believes that hardware tools are labor-intensive industries and have a traditional competitive advantage in China. Although developed countries still occupy the world's high-end hardware tools market, they have faded from the manufacturing industry as developed countries. China's products are fully capable of occupying the leading position of the world's tool hardware, but hardware companies should face up to the gap between their own and international hardware tool production technology levels, continue to invest in research and development efforts, strengthen product development levels, and participate in international product brand competition.

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