September 2013 China Power Market Analysis

Foreword

The power supply is an indispensable part of the computer. The quality of the power supply is related to the life of many devices such as the hard disk. September power market trend is relatively stable. The brand-name domestic Hangjia and Antec take the lead, and constitute a clear advantage to other brands. More than 400 watts of power above the product attention.

Brand Ranking Analysis

Report points

1, domestic brands have obvious advantages; 2. Low-priced modular power supply is very attractive; 3, high-power product attention has increased.

In the brand attention rankings, HuntKey ranked first with 21.36%. As a domestic brand, HuntKey has been able to compete for the first throne for many years. No matter whether it is product quality or price, the only high-end market Huntkey still fails to achieve. Stand firm. Antec ranks second, and the degree of attention is not as great as that of Hangjia. These years of lowering the posture of Titanium have a better performance in the entry market, especially the classic products such as the VP450. It's not hard to understand.

The game will rank third with nearly 10% of the attention. As a new brand entering the market for only a few years, the performance of the game will be very good, especially the entry-level Red Star 500 has a high degree of attention in the market, but the Red Star 500 There are also some bad rumors that users need to pay attention to when purchasing.

Among other brands, the Corsair and the overclocking three are relatively close to each other, but the positioning of the two brands is completely different. Although the Corsair has a low-end CX series, the main battlefield is still on the high-end HX and AX. However, overclocking 3 completely uses the entry-level market as ZTE, which has not been able to reach the mid-to-high end market.

The number of major models in terms of retail sales ranked first in the Hangjia 28, and Antec 27 in terms of product quantity. The third highest number of games will focus on 13 models, indicating that most of the attention is concentrated on a small number of products such as the Red Star 500. Because the product line is very long, the number of pirate ships is not too small. The status quo and games of another brand overclocking 3 will be similar, with a small number but a high attention to a single product.

Single product focus ranking analysis

In September, Antec's VP450 is undoubtedly the most popular power supply in the market. This 450W rated power supply is based on an active PFC design with lightning protection. The 12CM fan is quiet and the cooling effect is also good, plus power and Prices are very suitable, so they are very concerned about in the market.

HuntKey Cool King is an extremely classic power supply. Although it has undergone several upgrades, the cost performance of cold drilling is still very high. The other brands will have 3 products on the list, but the Red Star R500M is undoubtedly the most concerned. The M3 overclocking three for the HTPC platform also has 4% of attention, indicating that in the small chassis market overclocked three out of a world.

Price and power concern index distribution

The price range of 400 yuan or less attention to power as high as 43.8%, indicating that most users are more sensitive to the price of the power supply, the following 400 yuan products make them the main choice. 400-600 yuan price attention is 25.2%, this price is mostly 400-500 watts of products, and the use of materials and 80Plus certification is usually better than the following 400 yuan products.

600-900 yuan price attention is close to 20%, a lot of modular products within this price, performance is also a certain guarantee, such as the Corsair CX750 and the X-650 Corsair is representative, in addition to this price point power supply also reached 800 watts Above, a few can reach 900 watts or even higher.

900-1500 yuan price attention is 7.64%, although not to say a lot, but the value is still relatively unexpected, but the power of 1500 yuan or more attention is very low, less than 4%.

From the power index, nearly half of consumers are interested in power supplies below 400 watts, while another 39.5% of users prefer to choose 400-600 watts of power products, and 600-900 watts index also reach 12.6%, but the attention of products above 900 watts Only 2.2%, indicating that such product demanders are mostly fanatical high-end players.

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