General Manager Wang Linpeng
Judging from the general trend, real estate regulation and control must have a great impact on our industry, this impact is only a matter of time. But I think I am very confident that the current situation of China ’s economy, whether it is residential or office buildings, is the biggest economic growth point. The status quo cannot be changed. China is currently at this stage. It is impossible for me to buy a house this year I won't let me buy it next year.
The good news is the change in the mode of economic growth. The original emphasis on exports, investment, and heavy industry investment is now good for us to consume and expand domestic demand. These things are all things that expand domestic demand. If measures to expand domestic demand are in place, I think our good days in this industry will come. We have very firm confidence in this industry. As far as the actual home is concerned, on the one hand, we must make preparations for China's difficulties, on the other hand, we are confident of continuing development.
Lan Jinglijia general manager Yin Bo
Realization of real estate regulation and control should be realized. If we calculate the large account of the total housing, we can view regulation more indifferently. A few days ago, the Ministry of Construction was also urging provinces and cities to implement 10 million sets of affordable housing. What is the concept? This 10 million sets is equivalent to more than 10 years of commercial housing plus affordable housing. Therefore, the total amount should be increased. From this aspect, I think that various circulation enterprises and manufacturing enterprises should adjust their commodity structure. Taking into account the demand for this affordable housing, appropriate products and services to deal with this piece, I think it will do.
Chen Xiaotai, President of Top 100 Furniture
For the affordable housing and the two-restricted housing market, we tailor-made products to bet on both sides. I personally feel more optimistic about the overall economy in 2011. The more opportunities there are at this time, because the previous houses sell more, it is not necessary to buy furniture, and there are too many speculations. Now the people who buy a house are really moving in. I personally think it is a golden opportunity.
Wen Shiquan, President of Yifeng Furniture
Real estate regulation and control gives us a chance to halt, which can make our foundation more solid. Walking around the national market, I think that looking at this market with a positive attitude will not change the fundamentals. From an optimistic point of view, this is the beginning of success. Complaining about this market, the best industry may also fail, and the worst market will also grow. We try to be as fast as possible and do a little more precise. How to effectively service terminal sales is a problem I need to pay attention to now.
The output value of the furniture industry is high, but the number is large, and those who sell low-end small units will grow, but it may not immediately make a big leap. I predict that after three years, furniture companies will fall to more than 30,000, because the competition is getting fiercer.
Zhu Changling, Chairman of China Furniture Association
Many small factories in Northeast China have not worked hard this year, and many have closed down. For our big brand, I know that there is a boss who increased the business area by 10,000 square meters in 2010, and the output value increased by 60 million, which only increased by one third. This is a common phenomenon: the area is increasing, but the unit sales profit has not increased, and the boss is very tired. If you don't advance, you will retreat. If others increase by 30%, if you increase by 20%, you will have no money. If you increase by 10%, you will lose a lot.
The furniture industry may experience relatively stable growth in the future, but everyone's expectations are still very high. I think that if the company grows by 30% every year, it is not in line with the law. Let's go further and say that there were few companies 20 years ago, and the factories at that time were basically dead. The current boss goes forward and will die if he does not go well. This growth will not continue, we are pessimistic.
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