As operating costs continue to rise, the range of profits has gradually narrowed, and many businesses have begun to withdraw their stores. At the same time as the withdrawal of the store, the price war on furniture also started again. This also promotes the development of the e-commerce industry in the home industry. It is very appropriate to describe the development of the home market now. After the introduction of the old-for-new and bright-price pricing, the e-commerce revolution in the furniture industry has been launched, and on August 1st, the new national standard for mahogany furniture and children's furniture has been launched. At the same time, the home store has presented a situation of oversupply, and the furniture store has withdrawn from the store and the price war has taken place. Due to the influence of domestic and foreign economic influences and the regulation of domestic real estate policies, the downstream furniture industry has been in the cold winter. It is for this reason that new paths such as furniture trade-in, price tagging, and furniture e-commerce have emerged in the industry. Therefore, furniture e-commerce can be said to be a major trend in the future development of the entire industry, playing a positive role in promoting the entire furniture industry. Ma Yun once said that in the next five years, either e-commerce or no business! This also promotes the development of the e-commerce industry in the home industry. According to the “Twelfth Five-Year Development Plan for E-Commerce†issued by the Ministry of Industry and Information Technology, by 2015, the e-commerce transaction volume will exceed 18 trillion yuan, and the number of SMEs that regularly apply e-commerce will reach more than 60% of the total number of SMEs. . According to statistics from the China Internet Information Center, as of the end of December 2011, the number of Chinese Internet users has reached 513 million, and the number of new Internet users has reached 55.8 million. The Internet penetration rate increased by 4 percentage points from the end of last year to 38.3%. At the same time, some markets have reported that the home store has withdrawn from the store and there is a surplus of stores. In fact, the topic of excess home shopping is not a temporary rise, just as the current sluggish furniture market is not the most recent. It is understood that due to rising operating costs, the profit range has gradually narrowed, and many businesses have begun to withdraw their stores. At the same time as the withdrawal of the store, the price war on furniture also started again. The sluggish furniture market and the increase in store rents are not the news of one day and two days. With the impact of e-commerce, the market has become more and more bleak. In order to drive the market, many businesses have made various tricks. Various promotional methods are really more and more high-end, full of gunpowder. For example, according to Xiaobian, there are different promotions in the home store in Changsha, including the home of the home, Jingwanzi, Hongxing Meikailong and Wanjiali. This promotion has also become the hottest part of the hottest summer furniture market. At the same time, the country introduced the new national standard for the furniture industry in August, and made clear regulations on the construction of various parts of furniture, especially children's furniture. Therefore, the furniture market will most likely usher in a new round of shuffling revolution. At the same time, the price war will start again. Due to the strict requirements of the new national standard for the details of furniture production, this will result in those stocks being greatly reduced in price and the furniture produced after the new national standard will increase the price. The reason is very simple. The parts of the new regulations that were produced before the introduction of the new national standard can only be cheaply mad. The furniture produced after the new regulations are subject to high standards and strict requirements, and are more in line with people's modern scientific and healthy home life philosophy, so the price will be slightly adjusted. Today's home market is undergoing a reshuffle, and the impact of the e-commerce market will also pose a considerable threat to traditional home stores, resulting in a series of promotional price wars to attract consumers in traditional home stores. In the case of this kind of competitive survival of the fittest, it will lead to the withdrawal of the traditional home stores with huge losses. Therefore, nowadays all major home stores and dealers must seize the e-commerce sword to gain the first opportunity in price wars and promotion wars.
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