Furniture products have a certain life cycle, and the market trend also has a certain periodicity. Enterprises need to focus on product display platforms, upgrade marketing methods in a timely manner, and promote the market through innovation. This is a difficult time for companies, and it is also the key to Bosen's role as a leader in the constantly changing market.
On the road of innovation, Bosen is not conservative and does not follow the trend, combining the needs and characteristics of the main consumers, boldly innovating products. In the early years, Bosen's Wujin wood series and Daguan series combined solid wood and software; the artistic conception series, the intersection of Chinese classical and Italian aesthetics; all have a role in inducing tide in the industry.
How to better serve consumers, combined with Internet marketing, and online and offline to solve the needs of more people's home is the direction that Berson is working hard. With the transformation of the main consumer to the post-80s and post-90s, they pursue fashion and respect for taste. They tend to simple modern Chinese style, and the products that go to the market also need to be young.
In order to bring a proper home experience to consumer groups, Bosen launched a series of "ideal" this year, a new Italian style of simple style, which applies the Italians' exquisite craftsmanship to solid wood furniture, and integrates with the simple furnishings in the hall to create Gives a stylish and elegant atmosphere of life.
Since the launch of this series, it has won enthusiastic response among elite groups. Because, it symbolizes, taste life, exquisite enjoyment.
Due to the lack of protection in the industry, as soon as the "selling point" appeared, and large and small enterprises swarmed up, some original brands could not protect the uniqueness of their products. The profits brought by creativity are greatly reduced. Instead, plagiarists can get a momentary profit, and they can follow the trend of plagiarism, creating a vicious circle.
As the leader of solid wood furniture, Bosen has always insisted on opening the market with originality, and it is inevitable to suffer losses in such a market environment. However, in the view of Chen Annan, the proliferation of plagiarism has become an ecology that is inevitable. As an enterprise, you must still stick to your original intention. The appearance of the product can be copied, but the core things cannot be copied.
A furniture company always insists on originality to have enough confidence to win the market.
How to further win the hearts of consumers? Chen Annan believes that enterprises should stand with consumers.
What do consumers need and how to satisfy them? Chen Annan has unique insights into these two issues. He said that enterprises should do more in the industrial chain, understand consumers 'pain points from the terminal, and solve consumers' pain points without worrying about having no business to do.
In the experience store, Berson uses Internet tools to restore Berson's furniture to the customer's real home environment, like trying on clothes, giving each consumer a real feeling. Chen Annan believes that helping the terminal increase the real sense of experience will be more valuable than simply relying on gimmicks to attract consumers.
Enterprises and dealers build a win-win situation. At present, the furniture industry is seriously oversupplied and has reached a watershed for survival of the fittest. In a bad market, the sustainable development of furniture companies is thought-provoking, "How can a better win-win situation be formed between the company and the distributor, not just as simple cooperation as in the past, companies need to give distributors a certain amount of Guidance and help provide more effective business methods. "Chen Annan said.
How to better control and maintain the interest community of dealers, it is urgently needed by many companies to explore, which is also the problem that Berson should continue to explore on the next road.
This year, the Bosen New Industrial Park has been officially put into production. Chen Annan said that the hardware facilities of the new industrial park have more space for production and exhibition, and the production standard is improved to a higher level, and the production efficiency is accelerated to a higher level. Although the market is still sluggish this year, he believes that companies with real comprehensive strength and creativity will gradually settle down and show obvious advantages.
You can log on the official website of Bosen Furniture for details
The above content is provided by Hefei Furniture , Hefei Building Materials , Hefei GO Jiaju
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