2010 China's Light Steel Structure Management Status and Policies

Steel structure construction is not unfamiliar in China. As early as in the 1950s and 1960s, chemical construction, power plants and other national key industries have begun to adopt steel construction. However, the steel structure building at that time was mainly designed and constructed on the basis of the former Soviet Union specifications and the “Code for the Design of Steel Structures” (GBJ17-××), which was modeled on the former Soviet Union. The main steel structure of the structure is the steel frame and the maintenance system. The construction is based on red mud bricks, ceramic bricks or hollow block bricks. However, the amount of steel used is too high, and the maintenance system and the main structure cannot be organically combined to improve the seismic performance, resulting in many problems in the economic, technical, and safety aspects of the building. At the same time, the steel production in China was not high at the time. The state has adopted a policy of restricting the use of steel. Therefore, it has not developed for decades.

Since the mid-1980s, China has begun to introduce a large number of L-Setl Bulding Systems from abroad, and a new type of steel-structured building system has emerged in China. This kind of steel structure building is designed and constructed on the basis of the US MBMA design specification and the MBMS-based "Technical Specification for Steel Structures of Portal Frames and Light-duty Buildings," CECS 102:98. The structural type is a portal frame and a variety of forms derived from a portal type steel frame. The maintenance system is mainly lightweight materials such as color profiled steel plates, composite panels, and insulation cotton, and has so far formed lighting and ventilation. The new type of steel structure building system, including the sealing and the like, is called a light steel structure. This light steel structure is mainly used for the construction of industrial and commercial buildings such as factory buildings, warehouses, supermarkets, and hangars. It has begun to replace traditional steel structures and concrete structures, and is used in the construction market with its good economical, technical, and safety features. The emergence of a new force has formed a realistic market. Light steel construction companies are specialized companies engaged in the design, manufacture and installation of such light steel structures.

The reason why light steel structures can develop rapidly is because this structure has many practical advantages:

1. This is an environmentally friendly building. Due to the heavy use of new building materials such as steel, the light steel structure building has avoided the disadvantages of building materials such as brick, lime and sand, which have caused damage to the environment. Therefore, it has been hailed as “green building” in the 21st century.

2. This kind of construction cost is low (usually 1/3 lower than that of concrete buildings of the same scale) and construction is quick (usually 2/3 of concrete construction);

3. The architectural style is unique and modern.

In addition, this type of building can be constructed in winter and can be reused. It has been recognized by the society and is the preferred structure for investors to invest and build.

The enterprise marketing strategy is the overall plan for the company to achieve the goal of survival and long-term stability, and the means and means to achieve the goals of the enterprise and achieve the goals in accordance with the internal and external environment of the enterprise and the availability of resources under the conditions of the socialist market economy; It is a concentrated expression of business ideas and is the result of a series of strategic decisions. It is also the basis for the formulation of business plans and plans.

Marketing strategy is the basic method used by an enterprise to achieve its business objectives. It is the decision-making process for corporate activities. It generally includes decisions on target markets, product positioning, marketing mix, and marketing expense levels. The marketing strategy is the highest decision-making activity of the company and is the result of the coordinated work of the internal departments of the company.

Light steel construction companies are part of the various types of companies in the market. Their marketing strategies share the common characteristics of the general companies, that is, comprehensive, future, systematic, competitive, and relatively stable. They also have their own characteristics. in:

1. The light steel structure construction enterprise is an emerging industry. Since its birth, it has faced complex and ever-changing markets. He not only faces the steel construction market that is in line with international standards, but also faces the financial market, technology market, labor market and information market, and he also needs to study the trend of market changes.

2. There has been fierce competition outside the light steel structure construction enterprises. The competitors of the company include not only all-people enterprises, collective enterprises and individual enterprises, but also Sino-foreign joint ventures, cooperative enterprises, foreign-owned enterprises, and light steel structures exported to China. Foreign companies building products, these competitors mainly through technology, products, marketing and services to compete for users and markets, but also compete for talent, capital and raw materials and other resources. The existence and intensification of competition forces companies to strive to improve their competitive strengths and plan their competitive strategies.

3. Overall speaking, the overall level of China's light steel construction companies is still far behind that of foreign companies. This forces companies to strengthen their research and development, continuously narrowing their gaps with foreign companies, and achieving or surpassing foreign standards. .

4. The outside of the light steel construction companies has formed a community of interests. This forces them to consider not only their own interests but also the interests of related parties such as customers, suppliers, sellers, and collaborators. Interests. If these relations are not dealt with properly, it will bring business difficulties to the company.

In addition, the light steel structure construction companies also have to face the fluctuation of the steel structure market, as well as the impact of the market's non-standard and so on.

China's light steel structure construction enterprises have developed for about 20 years and have formed a certain scale. In the market competition, all companies are studying the direction of development and major policies, and consciously or unconsciously mastered their own marketing strategies. In general, however, our company has a clear gap compared with foreign companies in any aspect. I have been engaged in the design and manufacture of steel structures since the beginning of the year. I have been in contact with light steel structures abroad since 1992. I have worked as an agent for several major US light steel companies, and have worked in steel structure solely owned companies or joint ventures in the United States. The senior management positions are also employed by a well-known steel structure company in China. He now runs his own steel structure company with friends. Over the past decade, he has been paying attention to the accumulation of technical and market information, and he has gained some experience. In order to better manage their own businesses, these efforts are now being carefully sorted out and are expected to be beneficial to improving their operating standards.