Zhang Weigang: It is a decoration material with an artistic position

Yili is in a coincidence and surprisingly unique. In 2011 and 2012, Ruibao, which ranks among China's 500 most valuable brands and ranks first in wallpaper industry, has a brand value of RMB 2.768 billion. "Three-point wallpaper, seven-point installation", Ruibao won the recognition of consumers with its unique integrated service. "Where to buy Ruibao wallpaper, use the base film of Ruibao, Ruibao's powder, installed by Ruibao workers, 8 years warranty." Zhang Weigang said.

"The next thing we need to do is to have a righteousness and a reasonable balance." Zhang Weigang said that in the future, Ruibao will make efforts in terms of product specifications, functions, design, and environmental protection on the basis of strict adherence to market rules. "Before 2008, we were 100% imported German materials. After 2008, Ruibao began to gradually develop its own research and added Chinese elements based on imported materials, which is more in line with the needs of the Chinese market. In the future, we will continue to introduce new and high technologies. Improve domestic production."

"In the production technology section, the Chinese learn very quickly. But from the point of view of 'fashion design', frankly speaking, it is still inferior. Copying a copy of something is easy, but it is necessary to design your own product and become your own. The culture needs a long process, and it takes a long period of cultural accumulation. It will be able to become rich overnight, but it will not become an aristocrat overnight. According to Zhang Weigang, the production capacity of Chinese wallpaper can meet the global demand and production capacity. With a serious surplus, many products produced in the country are imported foreign designs.

“We are now going to design, learn new design concepts, and turn it into a Chinese product. Two or three years later, if the wallpaper industry can be more regulated and the price is more reasonable, our market will get better and better. Of course, The premise is that our quality can make the people trustworthy." Zhang Weigang said.