When the grinding products meet the user experience

Nowadays, many abrasives and abrasives companies are saddened by the hardships and pressures. What exactly is it? Why? ? ?
In recent years, people have had a very direct understanding of the harm caused by environmental problems such as air pollution. The implementation of the four countries and five countries is closely related to the improvement of air quality and people's healthy living environment. In fact, as early as 2008, the state considered pushing the national four standards in the country, but the trade-offs were repeated only in a few large cities such as Beijing, Shanghai and Guangzhou. why? Only Sinopec and Sinopec can't solve the problem fundamentally because the performance of domestic engines can't meet the requirements. If the country is pushed strongly, then the domestic auto industry will be hit hard, and the auto industry, one of the important promoters of China's economic development, is likely to suffer the catastrophe. In the final analysis, our manufacturing industry is not strong enough to make a good engine.
Most enterprises attribute the survival pressure to the downturn of the big environment, which is attributed to the sluggish manufacturing industry. Enterprises that blame others may wish to know for themselves what products their products are in, what areas they use, and whether they are involved. High-end equipment manufacturing.
Take an ordinary corundum grinding wheel, the price of a well-known foreign brand is between 35,000 and 50,000, while the price of some domestic manufacturers is only seven or eight thousand, and the added value is too small. According to statistics, China's energy consumption per unit of GDP is 2.5 times the world average, 3.3 times that of the United States and 7 times that of Japan, and higher than that of developing countries such as Brazil and Mexico. Grinding wheel production consumes resources such as corundum, electric energy, natural gas, etc. Domestic enterprises account for more than 50% of the output value per ton of corundum, and they consume a lot of mineral resources such as bauxite. It turns out that our country has several major bauxite mines such as Shandong, Shanxi, Henan, Guangxi, Guizhou, etc., and now only a little better is Guizhou. Not to mention the aluminum oxide powder, we import from Australia, the United States and other countries. Another example is Apple, Samsung mobile phone, a mobile phone for thousands of dollars, the material contains plastic, metal, semiconductor, etc.; men's razor price is about five or six hundred, also more than a thousand, several thousand, it The weight is not large, but they all generate high added value by consuming a small amount of resources, which not only consumes less energy but also emits less. All in all, domestic abrasives and abrasives companies produce too little value by consuming resources, and even compete at low prices. The ugly point is “wo Li Heng”. Technology is advancing, society is developing, and over the past 30 years of reform and opening up, all walks of life have achieved outstanding results, including the abrasives industry, of course, but there is still a long way to go. A person in charge of a grinding wheel manufacturer told the China Abrasives Network reporter that an abrasive supplier invited him to review the plant some time ago. However, after the trip, he found that there was no change in the factory three years ago and three years later, because that supply Businesses don't know where to change, they can't start. This is also a true portrayal of the hearts of many grinding enterprise owners under the new normal.
In the period when resources were short, abrasive products were not sold out, but now the industry is overcapacity, enterprises still use the original production methods, management methods, production techniques, so how can we gain the trust of downstream applications. It turned out that relying on the salesman to pull the relationship to promote sales, the current market is far from this. We all know that Apple is very hot and very profitable. In fact, Steve Jobs's philosophy is "user experience", and most of our abrasives industry still only think about how to sell products, not to pay attention to user experience. In fact, selling products is a pseudo-proposition. There are surplus products on the market, but there are products that cannot be demanded. Just like the gear processing that has been changed, the accuracy of aviation gears is very high, but it has not been found. Which grinding wheel company in China can give an effective grinding solution. Nowadays, the development of ceramic grinding wheel technology has made a qualitative leap. In the field of grinding application, longevity, high efficiency, high speed and high precision are the new features. The user experience is the starting point, which is one of the reasons why Norton grinding wheel has no rival in China. Let's talk about the sales problem. For example, the annual output of Rolls-Royce cars is only a few thousand. It is a refined, long-lasting and intricate art of car making. No matter how expensive it is, there are still no challengers. World-renowned. It is estimated that in 2014, global sales reached 4,063 units, contributing 500 million pounds (about 4.65 billion yuan) to the BMW Group. From a mathematical logic point of view, manpower is limited and consumption is limited. If the company produces according to market demand, and puts energy into technology research and development, the products are done to the extreme, the company can do a lot of things, the effect is amazing, there is no need to blindly pursue the scale, domestic abrasive grinding Enterprises usually start to market when product technology is not mature, so many industries cannot develop because of the premature pursuit of benefits and quick success. Another example is the car manufacturer Ferrari and Lamborghini who do the best for the car. If there is an order, they will never do it, but they will have a good life. Domestic companies usually make surpluses and then find sales. Then companies feel pressure is actually putting pressure on themselves. High-end equipment manufacturing companies, especially foreign-invested enterprises in China, are disappointed with most domestic abrasives companies, not only because of the product experience itself, but also the experience of on-site management, production traceability, corporate culture, and social responsibility. Details such as environmental issues such as dust and sediment treatment. There are also some abrasives and abrasives companies in China that can withstand the experience review, but most companies have done it or not.
In today's fierce market competition, whether the product can be successful, the user experience is increasingly becoming a key factor. A good user experience starts with the details. In general, to provide customers with a full range of services, abrasive abrasives companies only insist on the "user experience" as the king, in order to have stronger anti-risk ability in the fierce market competition.

(The content of the article is purely a personal opinion of China's abrasives network editor, for readers' reference only)

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