China Education Equipment Purchasing Network News: According to recent reports from the Electrical and Mechanical Business Daily, looking back at the status of China's mechanical and electrical exports in 2011, there was a pleasant harvest, but also a difficult experience, all kinds of phenomena; but if you want to be in a multitude of information In finding a common ground, I am afraid there is only one "low" word.
This year, the political situation in Libya has received extensive attention from the international community. The story of pickup trucks that have been exported to China and helped the people of Libya make trouble is also widely circulated in the country. Apart from laughter, it leads people to reflect on: Who is using "Made in China"? Why are they?
The brand image of China's mechanical and electrical products in the world was once a commonplace topic. In the past few years, people often criticized it. What should be affirmative is that compared with ourselves and with the past, our products still have great progress. For example, Chery Automobile received favorable comments in Indonesia, Brazil and other countries, and its brand awareness and reputation have been increasing. However, judging from the major exporters of construction machinery and automobile products, they are still concentrated in less developed countries and regions such as Russia, the Middle East, South America, and Southeast Asia. The price advantage is still the main advantage of China's mechanical and electrical products.
Take the construction machinery industry with a prosperous export situation this year as an example. In the first half of 2011, the average unit price for export of loaders was US$41,800 per unit, an increase of US$76,600 from US$34,200 per unit for the same period in 2010; Bulldozer exports in the first half of the year The average unit price was US$104,400 per unit, compared to US$92,000 per unit in the same period in 2010, an increase of US$12,400 and so on. Progress is worthy of recognition, but judging from the current situation, the gap between China and the developed countries is still very large, and middle- and low-end products still account for a large proportion of export products.
The auto industry first set aside prices and talked about the proportion of export products to total output. According to the statistics of China Association of Automobile Manufacturers, the number of exported cars in 2011 is expected to exceed 800,000, which is undoubtedly a great improvement compared to the 580,000 in 2010; but the proportion of total output in the whole year is also only From less than 3% to 4%. And look at other countries, Germany, Japan, South Korea and other major automotive production exports accounted for 75%, 65% and 50% of the total output, and even Brazil has reached more than 20%, our proportion is too low.
With such an export volume and such a ratio, the competition is very fierce. On August 10, 2011, the China Association of Automobile Manufacturers held the "Certificate Ceremony for China's Auto Export Enterprise Credit Evaluation." For this matter, from a positive perspective, it can be said that China’s automobile exports have entered a new stage; from the negative perspective, it can be said that some problems do not properly solve it.
On November 9, the U.S. Department of Commerce formally launched anti-dumping and countervailing investigations on photovoltaic products exported from China. This is the “double reverse†incident that has plagued the country for some time. Through this event, we can remind some companies that not only the photovoltaic industry: relying on low prices to beat competitors and capture the market's dreams, it is time to wake up.
In a sense, low prices are also a kind of original sin. From the consumer's point of view, high quality and low price are certainly the ideal choices; but from an industrial point of view, if you blindly rely on prices to suppress others and defuse your opponents, it seems that you have killed and killed you first. The practice is somewhat similar. Moreover, after all, exports are home to others. Only by coexistence and win-win can there be long-term development. What's more, the low-cost advantage of China's mechanical and electrical products is not sustainable. The cheap demographic dividend is gradually being lost, the cost of raw materials is increasing, and the value of *** is also rising. However, such simple truths are easier said than done.
China's electromechanical exports have reached a crossroads. "Adjustment" will be the key word for some time in the future. Wei Luxun, deputy director of the Department of Mechanical and Electrical Industry of the Ministry of Commerce, has revealed that in 2012, the country will adjust its policies to improve the export standards of its own brands, regulate the export order of automobiles, and increase the competitiveness of independent brands in overseas markets. This information is an encouragement and a whiplash. It also has warning significance for other electromechanical industries outside the automotive industry.
This year, the political situation in Libya has received extensive attention from the international community. The story of pickup trucks that have been exported to China and helped the people of Libya make trouble is also widely circulated in the country. Apart from laughter, it leads people to reflect on: Who is using "Made in China"? Why are they?
The brand image of China's mechanical and electrical products in the world was once a commonplace topic. In the past few years, people often criticized it. What should be affirmative is that compared with ourselves and with the past, our products still have great progress. For example, Chery Automobile received favorable comments in Indonesia, Brazil and other countries, and its brand awareness and reputation have been increasing. However, judging from the major exporters of construction machinery and automobile products, they are still concentrated in less developed countries and regions such as Russia, the Middle East, South America, and Southeast Asia. The price advantage is still the main advantage of China's mechanical and electrical products.
Take the construction machinery industry with a prosperous export situation this year as an example. In the first half of 2011, the average unit price for export of loaders was US$41,800 per unit, an increase of US$76,600 from US$34,200 per unit for the same period in 2010; Bulldozer exports in the first half of the year The average unit price was US$104,400 per unit, compared to US$92,000 per unit in the same period in 2010, an increase of US$12,400 and so on. Progress is worthy of recognition, but judging from the current situation, the gap between China and the developed countries is still very large, and middle- and low-end products still account for a large proportion of export products.
The auto industry first set aside prices and talked about the proportion of export products to total output. According to the statistics of China Association of Automobile Manufacturers, the number of exported cars in 2011 is expected to exceed 800,000, which is undoubtedly a great improvement compared to the 580,000 in 2010; but the proportion of total output in the whole year is also only From less than 3% to 4%. And look at other countries, Germany, Japan, South Korea and other major automotive production exports accounted for 75%, 65% and 50% of the total output, and even Brazil has reached more than 20%, our proportion is too low.
With such an export volume and such a ratio, the competition is very fierce. On August 10, 2011, the China Association of Automobile Manufacturers held the "Certificate Ceremony for China's Auto Export Enterprise Credit Evaluation." For this matter, from a positive perspective, it can be said that China’s automobile exports have entered a new stage; from the negative perspective, it can be said that some problems do not properly solve it.
On November 9, the U.S. Department of Commerce formally launched anti-dumping and countervailing investigations on photovoltaic products exported from China. This is the “double reverse†incident that has plagued the country for some time. Through this event, we can remind some companies that not only the photovoltaic industry: relying on low prices to beat competitors and capture the market's dreams, it is time to wake up.
In a sense, low prices are also a kind of original sin. From the consumer's point of view, high quality and low price are certainly the ideal choices; but from an industrial point of view, if you blindly rely on prices to suppress others and defuse your opponents, it seems that you have killed and killed you first. The practice is somewhat similar. Moreover, after all, exports are home to others. Only by coexistence and win-win can there be long-term development. What's more, the low-cost advantage of China's mechanical and electrical products is not sustainable. The cheap demographic dividend is gradually being lost, the cost of raw materials is increasing, and the value of *** is also rising. However, such simple truths are easier said than done.
China's electromechanical exports have reached a crossroads. "Adjustment" will be the key word for some time in the future. Wei Luxun, deputy director of the Department of Mechanical and Electrical Industry of the Ministry of Commerce, has revealed that in 2012, the country will adjust its policies to improve the export standards of its own brands, regulate the export order of automobiles, and increase the competitiveness of independent brands in overseas markets. This information is an encouragement and a whiplash. It also has warning significance for other electromechanical industries outside the automotive industry.
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