Interviewed guests: Hong Kong Good Scenery International Group Co., Ltd.
"Good scenery" brings elegant life to consumers
[Host]: How do you feel about this exhibition?
[Wang Zisong]: I think it should be said that this exhibition is very lively, the scale is ahead, there are many exhibitors, and the effect is still relatively good.
[Moderator]: How does it compare to expectations?
[Wang Zisong]: It should be said that it is almost as expected.
[Host]: What do you think is the significance of participating in this exhibition?
[Wang Zisong]: This exhibition has a great role in promoting the brand of good scenery. At this exhibition, the good scenery brand has made a very good display especially by our merchants across the country.
[Moderator]: The slogan of our good scenery is "elegant life, advocate", can you introduce it in detail?
[Wang Zisong]: In 2008, good scenery in our entire furniture industry, was the first to put forward such a cultural slogan as "Ya Life Advocate", which is also our cultural proposition. We also because Ya is our Chinese nation since ancient times A very good cultural tradition since the beginning, a very good virtue, there is an elegant song in this old saying, the elegant person is also, and the virtuous person is elegant, we also hope to pass this elegant lifestyle to consumption By.
Star endorsement is also a double-edged sword. Stars should be consistent with their own brand culture.
[Moderator]: This time, there are "star faces" everywhere in the Chengdu exhibition. How do you view this phenomenon?
[Wang Zisong]: As a brand development process, celebrity endorsement is also the way that product brands choose in the process of creating a brand. Having a celebrity endorsement will increase the brand ’s popularity more quickly. Very fast thinking, but celebrity endorsement is also a double-edged sword. It depends on whether we can better integrate the celebrity and the company ’s own products and culture, and promote it better. This should be very important for a company ’s brand. Great help. It depends on how you use it.
Established a good landscape business school in conjunction with the Economic Development Research Institute of Sichuan University
[Moderator]: I interviewed a CEO this morning and asked him what impressed me most at this exhibition. He said that the good scenery is a highlight of the exhibition. Please talk about the highlights of this exhibition.
[Wang Zisong]: At this exhibition, we also launched two high-end series in the product, one is that we have a relatively high reputation in the market, a relatively long-term reputation, and this American pastoral Series, this is the product. In addition, we also do two activities. We have joined hands with a Microsoft MSN and the China Population Foundation. We have done a charitable charity event. In the country, we donated 2,000 loving books to 2,000 loving schools. We provide 2,000 bookshelves to help poor children in their work. Give a help in learning, and this time Good Landscape established a business school at the exhibition. We teamed up with the Economic Development Research Institute of Sichuan University to establish a good landscape business school together with Good Landscape.
[Moderator]: Give us a detailed introduction.
[Wang Zisong]: The business school is to train some professional talents in our furniture industry, because the furniture industry nowadays should say that there are many talents in many aspects. So no matter whether it is production, manufacturing, or marketing, there is a lack of professional talents in many aspects, so our purpose is to train more excellent talents for this industry.
Sichuan Furniture focuses on originality and advances to the high-end industry
[Moderator]: Some people said that Chengdu Furniture, including Sichuan Furniture, has to overcome two difficulties in order to build high-end industry, one is originality and the other is service. Just now you also said that there is a lack of talent, so you need to cultivate talents. What is this view?
[Wang Zisong]: I think that as a piece of originality, Chuanpai Furniture now attaches great importance to product development. Like many of our entrepreneurs in Sichuan, every year we go abroad to study and inspect, to visit the top foreign furniture exhibitions, including Milan, Italy, and Cologne, Germany, and also to learn. I think in terms of originality, Sichuan furniture There is still a lot of improvement.
Good Scenery did not feel that the furniture industry market was "very cold"
[Moderator]: The furniture market of many furniture companies is now a little bit cold, do you feel it?
[Wang Zisong]: This seems to be a problem faced by the furniture industry in the first half of this year. For good scenery, I haven't felt it yet.
[Moderator]: How do you predict the furniture market in the second half of the year?
[Wang Zisong]: I believe it will be better in the second half of the year.
The furniture market belongs to everyone
[Moderator]: This time our product is to create high-end, no matter the product design, color positioning, what do you think of the advantages of Sichuan enterprises entering the primary market?
[Wang Zisong]: I think the quality, price and service of the product still have certain advantages.
[Moderator]: Now many furniture brands in the third- and fourth-tier markets are preparing to enter the first- and second-tier markets. What do you think of this phenomenon?
[Wang Zisong]: The market belongs to everyone. Everyone thinks that this market has a chance and is willing to enter this market. I think it is normal. However, there may be some adjustments to the methods and strategies.
[Moderator]: What is the development plan for the good scenery in the second half of the year?
[Wang Zisong]: In the second half of the year, brand promotion will be further increased.
[Moderator]: What are the specific practices?
[Wang Zisong]: This is temporarily confidential.
[Moderator]: The post-70s and 80s are now mainstream consumer groups. This part of people cannot live without work and the Internet. In the marketing and promotion of the network, how will good scenery be planned?
[Wang Zisong]: In the area of ​​the Internet, our brand has always paid more attention to the Internet, and the Internet is now a carrier that cannot be ignored. For online promotion, we will choose different ways to promote
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