"Shanghai World Expo Strategic Partners", "CCTV Listed Brands", "China's Top Ten Sofa Brands", "China's Top Ten Most Influential Enterprises", enterprises with this series of honors participated in this Guangzhou and Shenzhen Zhejiang Lihao Furniture Co., Ltd. Furniture Shopping Net is honored to have a special chat with Lihao's special assistant to the general manager and regional assistant Mr. Huang Zhiye and Ms. Song Yanyan from the brand department's event planning at Shenzhen Furniture Fair to learn more about Lihao. A corner of Lihao Exhibition Hall at Shenzhen Furniture Fair
Lihao Ten Years Phoenix Nirvana
Every half a millennium, the phoenix gathers fragrant grass and builds a nest, regenerates in the fire, and it is more beautiful and gorgeous after rebirth. As the spiritual totem of the Lihao Group, Lihao Group has always been adhering to the "Nirvana Spirit" and constantly denying and surpassing itself. In the ten years since its inception, it has emerged once every two or three years, and has been reborn in five or six years. With "industrial package, giving back to the society" as its social responsibility, it has successfully transformed from the "king of the world chair" into a "global new living room culture initiative And pioneers ".
Following the perfect ending of the "100-store strategy" in 2009, Lihao Group will take the "brand development year" as the main line in 2010 and advocate a "double room and double hall" high-quality home furnishing new culture. The grand opening of Suzhou Likou Concept Store took the lead in realizing this concept: the overall home environment integrating the living room, dining room, bedroom and study room, and strive to create a generous and beautiful, smooth and natural visual new enjoyment for consumers. Comfortable elegance, low-key luxury inadvertently unintentionally.
Huang Zhiye General Manager Special Assistant Regional Manager Song Yanyan Brand Department Event Planning
Maintaining the status quo"
Lihao's products have a good quality that is constant for a long time. In the ever-changing fashion trend and the changing furniture industry, we always grasp the keen sense of the market trend. The design department will effectively combine the feedback of customers brought back by the marketing department with their own fashion trends.
Lihao has its own leather business department. All the original leathers are from famous European factories and world-class joint venture leather manufacturers. Every inch of leather needs to be processed by Lihao. After 33 processes, it can finally enter the subsequent production. From design, R & D to production, there are excellent guarantees. The management concept of "Meticulous Creation Extreme" has been urging Lihao people to continuously improve quality and service. The specially invited famous actor Chen Daoming endorses Lihao products, which highlights Lihao's dignity and makes Lihao become a symbol of quality.
Lihao people often chat with people from all walks of life, so that they can understand the needs of different people, collect new ideas, and integrate them into new sofa designs. Sofas are like fashion, and designers also need to feel the trend of fashion, not to "make cars behind closed doors".
Knowing the needs of consumers at different levels, Lihao has developed two series of fashion and classics. The launch of the "Fashion, Leisure, Freedom" fashion series and the "Respect, noble, noble taste and classic taste" classic series can not only satisfy successful people, but also meet the young people who have just graduated, whether they match the villa Luxurious sofas are also practical small sofas in the "Dwelling", where Lihao consumers can always find a sofa that suits them.
Lihao's ultimate goal-sofa world
It is Lihao's development strategy to make a brand first and then let the brand drive the product. Lihao has rich experience in leather manufacturing and excellent product quality. Lihao will not worry about whether their products can conquer consumers. Let everyone know Lihao. One day, when people mention Lihao, consumers will think of high-quality sofas; when they mention sofas, consumers will think of Lihao. This natural association is what Lihao pursues. Lihao will strive to create a "big sofa world".
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