In the past 30 years of reform and opening up, China's decorative hardware industry has made great progress and development along with the great tide of economic development. It has shown that its scale has grown steadily, its product coverage has been continuously broadened, its own independent brands have become stronger, and the industry's comprehensive competitiveness has been improved. A new development of promotion...
Over the past 30 years of reform and opening up, China's decorative hardware industry has made great progress and development along with the great tide of economic development. It has shown that its scale has grown steadily, its product coverage has been continuously broadened, its own brands have become stronger, and its comprehensive competitiveness has been improved. The new development trend. Although the hardware industry belongs to the supporting industry, it is the basic industry and an important component of the manufacturing industry. In particular, in recent years, with the rapid development of industry scale, industry influence and product technology content, it has occupied a place in the world hardware structure. . Of course, China's decorative hardware industry started late, after all, the problems exposed in the rapid development can not be ignored. Therefore, China's decorative hardware faces new opportunities and challenges in the context of a new stage of industry development and a sluggish global economic situation.
With the outbreak of the US debt crisis and the European debt crisis, the global economy is inflated, raw materials are rising, and Chinese hardware companies are experiencing unprecedented challenges. Some enterprises are unable to afford a series of factors such as rising raw materials and rising labor costs. The closure of the company is gradually changing the brand image of China's hardware products in the international market. Enterprises with large scale, high brand awareness, innovative ability and strong new product development capability in China's hardware industry have said that in the past 2011, the company's benefits were very good, and even broke the previous year's sales volume, the lower the profit.
On the basis of satisfying the supply cycle, production capacity and product quality in the international market, the products they produce have room for negotiation with foreign investors and have entered a better development track. Whether it is the domestic hardware market or the international hardware market, it has shown a trend of development towards large enterprises and big brands, and this momentum will be more obvious in 2012.
China's hardware has entered a virtuous cycle of high quality and good price and survival of the fittest. Luo Baihui pointed out that the industry is undergoing a new round of reshuffle and survival of the fittest. On the one hand, hardware companies will pay more attention to enhance the added value of products by enhancing product innovation capabilities; on the other hand, hardware companies urgently need to use fine management to offset the impact of cost increases on corporate profitability. These two factors make manufacturing companies pay more attention to information construction, on the other hand, they also put forward higher requirements for products, implementation and services of information technology vendors. Therefore, it will inevitably lead to the survival of the fittest of manufacturing information technology manufacturers. In order to achieve sustainable development, hardware enterprise information manufacturers must carry out product innovation, management innovation and service innovation.
Wang Xiaoguang, a researcher at the Decision-Making Department of the National School of Administration, said that the problems faced by China's SMEs in 2011 can be described in one word, which is difficult. Wang Xiaoguang analyzed that China's long-term macroeconomic policies adopt a priority orientation of growth rather than employment. Under the guidance of this long-term growth priority policy, my national enterprise financing has become more difficult than before. At the same time, due to the low efficiency of SMEs, lack of credit, and weak anti-risk ability, financial institutions are more inclined to finance large enterprises in terms of cost, risk and income. Under the current circumstances, if the government does not give special arrangements to SMEs, the problem of financing difficulties will become more and more prominent.
Over the past 30 years of reform and opening up, China's decorative hardware industry has made great progress and development along with the great tide of economic development. It has shown that its scale has grown steadily, its product coverage has been continuously broadened, its own brands have become stronger, and its comprehensive competitiveness has been improved. The new development trend.
Although the hardware industry belongs to the supporting industry, it is the basic industry and an important component of the manufacturing industry. In particular, in recent years, with the rapid development of industry scale, industry influence and product technology content, it has occupied a place in the world hardware structure. . Of course, China's decorative hardware industry started late, after all, the problems exposed in the rapid development can not be ignored. Therefore, China's decorative hardware faces new opportunities and challenges in the context of a new stage of industry development and a sluggish global economic situation.
The country is developing, the society is progressing, and with the accumulation of wealth in all walks of life and the current complex economic situation, security awareness, aesthetic awareness, brand awareness, and artistic awareness have been deeply rooted in the hearts of the people. Although there are more and more factories in the domestic decorative hardware industry, the brand has gone on and on, the building materials market is dotted, and hardware companies are springing up. According to Jiuzheng Building Materials Network, the whole industry is in an unbalanced state in which production supply is far greater than market demand, so the competition is very fierce. What is even more worrying is that many manufacturers do not have innovative R&D capabilities and sustainable development strategies. They are simply imitating and copying. The product processes and styles are almost the same. The homogenization of the whole market is very serious. The business model is very simple and traditional. The vicious competition that led the hardware industry to enter the price.
The development of hardware locks and bathroom hardware in hardware accessories is also uneven, and various manufacturers are struggling on the survival line.
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