The furniture industry may recover in 2013

Although the furniture industry is an industrial chain downstream of the real estate industry, the furniture industry is greatly restricted by real estate. However, since the beginning of 2013, the real estate industry has skyrocketed, which indicates that the most difficult time for the furniture industry has passed. In accordance with established practice, the furniture industry will usher in recovery after the 2013 Spring Festival. However, is it a crisis or an opportunity? For all furniture companies, it is a big test.

Original furniture is getting more and more attention. Hand-painted patterns, gold and silver foil paste, mesh carving and other techniques depict natural vines, quaint wood colors, fresh French antique white, and interpret the romantic slow life. However, the biggest design highlights of 2013 may be academic geometric figures, lines, squares, and straightforward geometric patterns. The stripes show a sense of vitality and the lattice is lively and lovely. In terms of design alone, originality is gaining more and more importance. In the 2013 market, bright original designs must not worry about market sales.

Furniture purchases are more solid wood and leather. Modern urban people's desire for nature and "slow life" makes them more inclined to choose original natural solid wood furniture. Therefore, solid wood and leather will still be the main materials of choice for high-end furniture in 2013. Among modern-style panel furniture, Baking paint and cloth still dominate the entire market, but only emphasizes the texture of the logs. The strong and linear wood grain texture is greatly highlighted, and it is almost impossible to see that these furniture surfaces are painted with a layer of protective paint or film material, You can feel the "real" texture of wood grain by touching it with your hands.

Furniture e-commerce is one of the hottest topics. During the "Double 11" period, Quanyou Household became one of Tmall's three businesses with sales of over 100 million yuan, setting a record for furniture e-commerce sales. However, the return rate of more than 35% after the event is enough to show that the price temptation is not practical, the delivery delay cannot be urged, and the rights protection is difficult to leave regrets. It is understood that the profit model of e-commerce is not very clear. Furniture e-commerce is a highly integrated commercial body integrating information services, channel construction, manufacturing or procurement, and third parties. It must have real sales and profit support in a true sense. At present, there are still problems in the furniture industry that are difficult to solve, such as dealers, logistics, standardization, and early investment. If you blindly e-commerce before you solve these problems, you will only be hurt.