With the sustained and rapid development of the national economy and the dust of the macro-real estate industry regulation and control policy; with the rapid recovery of the transaction volume and price in Beijing, Shanghai, Guangzhou, Shenzhen and other cities in the same period, coupled with the appreciation of the renminbi, the long-suppressed purchase rigidity The demand has finally been completely released, and the era of people’s rigid desire for the house has really come. The upstream real estate industry will inevitably drive the development of the furniture industry, so the author believes that the furniture industry is about to usher in a new era of rigid furniture demand...
Rigid demand for furniture, diversified development, diversification of furniture product design style:
With the improvement of people's living standards and the improvement of taste, the style of demand for furniture is also diversified. The first category: solid wood furniture . The overall share of solid wood furniture may increase at a rate of 10 percent, and its style is diversified. The first is French furniture with luxury and high added value, which is more and more popular. The second is American style furniture with high quality and high taste. The third is natural and environmentally friendly. . The second category: panel furniture. The white high-gloss furniture in the panel furniture has now become the representative of the new fashion and modern minimalist style. The white gloss furniture has maintained a growth rate of 5-10 percent in 2011. The third category: board and wood combined furniture. It is mainly represented by white Korean furniture. From the current market performance, its growth rate is general.
First, the diversity of furniture market consumption:
(1) First-class furniture market: With the increase of the number of furniture stores and the increasing rationalization of consumers, the Red Sea strategy of furniture consumption in the first-tier cities has been formed, and the competition in various furniture stores has become hot! But the rigid demand for furniture Already coming, the overall consumption of furniture in the first-class cities is still growing! The promotion activities of furniture stores are also frequent!
(2) Furniture consumption in secondary cities is in the transitional stage of high-end furniture consumption and mid-range furniture consumption!
(3) The consumption of furniture in third- and fourth-tier cities is increasing! The living standards of people in third- and fourth-tier cities are improving, and they have higher requirements for the quality of furniture, but they are still struggling to find a good furniture brand in the local area. However, the consumption of first- and second-tier cities is not only a long way to go, but also the furniture after-sales service and service is more troublesome! Therefore, the sounds of the third- and fourth-tier cities calling for the furniture brand era are even stronger! There are also some well-known home appliance enterprise brand-name products going to the countryside, the state gives Policy support... Third- and fourth-tier cities will become the main force in rigid demand for furniture!
Second, the era of Chinese brand consumption has arrived
Although the road to luxury consumption in China has only been in a short period of 20 years, the rapid development of 20 years has forged a batch of Chinese “hommers†that have reached the world’s largest consumption. At the same time, the world's top brand sellers have seen the powerful rescue power of “Chinese consumptionâ€. The author has repeatedly studied with the big bosses and senior officials of the Chinese furniture industry in Italy, France, Germany and other places.
During the inspection, each time they returned to China, they bought a world-class brand name from the metropolis. The situation was like the aunts buying the dumped cabbage. Diversified high-end brand furniture has brought new choices to the new rich.
Third, furniture companies face opportunities and need to cultivate real internal strength
Improve the brand image of furniture , optimize product structure, and integrate internal management of the company to achieve the competitiveness of the industry brand!
1. Enhance the brand image and enhance the competitiveness of the company's brand!
Tianmei Furniture Co., Ltd. saw a new trend in the development of the furniture industry in 2009. In 2010, it began to prepare for the positioning and design of the high-end new series Mano. The first time for the “Four Seasons†youth children's furniture, “Fashion My Family†International Adult The furniture image was fully upgraded. “Mano†is another high-end brand of Tianmei Furniture Co., Ltd. after the successful launch of “Four Seasons DFUN†and “Fashion My Home V-HOMEâ€. This brand originates from the forefront of Italian fashion design, quoting minimalist design concepts and integrating with modern Humanities, art and aesthetics create a pure and perfect space for successful people of fashion and individuality.
2. Improve product style design, optimize furniture product structure, and improve industry brand competitiveness!
The design should be low-carbon and environmentally friendly, and the material should be recycled. In modern foreign plates, circulating materials such as iron plates, steel plates, stainless steel, glass, and composite materials are more common, and the proportion of plate components is decreasing.
3. Integrate internal management of the company to improve the competitiveness of the company's brand!
Adopt office OA software, implement paperless office, departmental materials and daily work procedures to achieve office automation. Reduce the use of copiers, save paper; personnel statistics also implement computerized management; production, logistics, etc. use ERP system, bar code management of incoming and outgoing goods; simplify departmental processes and human error, improve work performance.
GO Jiaju Furniture Network is the largest o2o home sharing guide platform in China. More than one million furniture, building materials, home textiles, home furnishings products to choose from! Bedroom furniture , living room furniture, dining room furniture, study furniture, foyer furniture, children's furniture , leisure furniture, outdoor furniture, hotel furniture, engineering furniture, mahogany furniture , suite furniture, office furniture and other dozens of categories of furniture products, more furniture brand sales, brand discount information is not regularly held, if you want to buy brand furniture, may wish to pay attention to GO Jiaju!
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