Kitchen culture is a very mature consumer concept abroad. At present, China's kitchen consumption is also making a transition in this direction. The quality of the initial employees of cabinet enterprises is not high, and there is not much cultural connotation in them. It is only affected by external factors such as the development of the industry and the improvement of people's consumption culture. Nowadays, the cabinet industry can be described as a mixed bag. If conditions are met, there is a need to set up a factory, to attract investment, to join. This is a stage, the survival of the fittest, I believe the market will have a natural process of shuffling. People in the cabinet market must have a deep understanding of the cabinet product itself and the kitchen culture, and can actually input it into the blood of cabinet products. Cultural things can't be learned by imitation and plagiarism.
For example, you can move the entire Ginza in Tokyo to China, but you can't move the Japanese culture that is unique to Ginza. There is no direct relationship between culture and consumption power. The same materials are used in the homes of nouveau riche and professors. The style of decoration is definitely different. The function of modern people's kitchens and restaurants is far from being as simple as dining. It is also a place for the whole family to have free talks and easy communication. It should be given more cultural connotations.
Nowadays, most consumers, especially ordinary consumers, still stay on the level of materials used in cabinets, and the essence of cabinets, environmental indicators of raw materials, safety indicators, technological advancement, and after-sales service. I have not given enough attention. And a set of qualified cabinets, the minimum life expectancy is 10 years. At present, domestic cabinet manufacturers are not strictly defined in terms of grades. More than a dozen people can also build factories and process them. This is about branding, and how to talk about product life. Our consumers are out of the game. A clearer concept.
At present, the development of domestic cabinet enterprises can not be discussed in the real brand stage. The top ranked enterprises can only say that the market share is high, and there is still a certain distance from the brand in the true sense. This is like Volkswagen and BMW. There are many BMWs in the exhibition hall, but the brand concept of the two is essentially different. When the cabinet consumers understand and consume the brand, when it reaches the stage of understanding and consumption of the automobile brand, the cabinet industry can be called the brand in the true sense.
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