Every entrepreneurial wave makes entrepreneurs feel this is a good time. Every time the tide retreats, it is like a cold water poured over his face. This is true for every industry that is waiting to be changed.
Home furnishing as the last industry to be changed by the Internet is still in a phase of development that touches the river and the industry has evolved much faster than we thought.
The wheel of the high-speed era has driven deep changes in the new business era and accelerated the speed of business model verification. In the past four years, the home improvement industry has undergone a cruel transformation. The boosting of capital and rapid rise have given birth to a number of companies that have emerged quickly. However, after a lapse of four years, a large number of enterprises have quitted.
We are also pondering over what has gone through this big market of 4 trillion in the past three years. Where did you do it wrong? Is it out of the commercial nature or contrary to common sense? What core competitiveness does the remaining company rely on?
The reporter visited many companies and communicated with entrepreneurs in a deep and honest manner. The projects were not grounded, self-righteous, well-flushed, self-possessed, unpromotionate, obsessed with their own personal connections, exaggerated, lost themselves, and did not really understand marketing. And brand operations, lack of analytical power and business acumen are the most common mistakes for many professional managers, and there are also many issues for CEOs. Summarize and reflect on the 10 mistakes that were made in the process of entrepreneurship and give it to entrepreneurs on the road:
1, relying solely on the concept of “Internet home improvementâ€, has long been caught in public relations battles, and has not built, refined, and precipitated any core competitiveness, resulting in every step of the backstep being passive, often boundlessly bragging, and finally unable to The end, can only be forced to face the end;
2. The founder has no concept of spending money on the company , does not want to aggrieize the employees, is inexperienced in the startup phase, seldom controls the company's daily internal expenses, and accounts for the company's internal losses at the end of the year.
3. The support of capital, the over-expansion of the early-stage entrepreneurial mentality , the “investment joining†that was queuing, was dazzled, and the country’s expansion was greedy and demanding, and finally it was discovered that the system service capability could not keep up, and various problems appeared frequently. Businessmen complained that they had to consider strategic shrinkage and return to the origin of their business. This is a strategic mistake;
4, there are a large number of companies there are chances , do not want to work hard, always want to lie down to earn money, do not want to invest too much in the place where the effect is not obvious, to the last discovery, the more simple things, long-term good It is not easy. The more dirty and lively, it is actually an accumulation of competitiveness.
5, Many Internet home improvement companies have lost in the "quality delivery" thing , do not accumulate word of mouth, resulting in more and more difficult to obtain customers, the cost is getting higher and higher, it is unable to bear the cost pressure, suddenly exit, did not think clearly one Essential question: If the customer chooses you, what proof do you do better than others?
6, greed is too strong . In the early stage of the company, his inner heart was not firm enough and he did not want to intensively cultivate. He always wanted to do a big and complete thing instead of concentrating on solving a specific problem. Digging wells all over the place. At the end, there was no water digging. The company seemed to have done In the past three years, it actually took three years. It did not regard yesterday’s performance as the basis for today. It finally fell into the embarrassing position of “not making profitable scale expansion in vainâ€.
7, brand and investment, which to do first? In the past, it was thought that investment promotion was the most central task above all else, but it was found that the investment promotion effect was always poor under the premise of no brand foundation, especially To B market. Brand building is a continuous project, and each year requires investment, and finally it will precipitate intangible assets;
8, price war . The standardized package pricing is not a price war. It is an expression to consumers. The premise is that the accounts from beginning to end are clear. Only companies that do not have core competitiveness will be forced into a price war. If the problem of service can't be solved intrinsically after the price war, it would be like cutting leeks, and this kind of leeks has only one chance, and business development cannot be formed. Continuity;
9. Ignoring New Technology and New Ideas Encouraging the real economy of the real economy, and not focusing on using technological means to transform industry efficiency and user experience, we all have a consensus that the home improvement industry is setting off a new technology revolution. The revolution is irreversible, whether it is the training of internal technical personnel or the introduction of external technical tools.
10, if the company wants to maintain healthy growth, it is bound to pay tuition fees in the course of layoffs. In many cases, the founders lacked clear control over the company’s recruiting. There were often five people working on three individuals. The team was not concise enough, had poor combat effectiveness, and had to end up with layoffs. It also showed excellent human factors. Loss of the company's future.
The above 10 mistakes are the true feedback of home improvement companies. Based on the current situation, we have seen some founders in the entrepreneurial process that touched the stones and rivers. There are indeed some imperfect places and incorrect decisions. There is nothing wrong with this. Shameless, it doesn't matter if we start again. Looking at the future, we also see a renewed start after their deep reflection. Businesses inevitably make mistakes. It is expected that in the future, there will be a group of companies destined to fail due to the above mistakes. abyss.
Today, we still see a lot of opportunities in the big market of RMB 4 trillion. There are also entrepreneurs who have left the company and are still on the road. It is still saying: Do not expect the home improvement industry to evolve at a sufficiently high speed, as long as we It is enough to keep enough love in the heart.
Yantai Ciso Lubrication Technology Co.,LTD , https://www.cisolubrication.com