[Summary] The reporter recently received a astounding complaint. Miss Zhou, who lives in Lijiang Garden in Panyu, bought a "special" mattress of a well-known brand in a furniture city in Panyu in June, and was in bed at the time of cleaning. At the end, the plastic sleeve of the mattress that was torn off at the time was found, and the label attached to it was written with the words “manufacturer’s suggested retail price of 980 yuanâ€. The so-called "special price" furniture is actually more expensive than the manufacturer's guide price of 300 yuan. The reporter recently received a astounding complaint. Miss Zhou, who lives in Lijiang Garden in Panyu, bought a "special price" mattress of a well-known brand at a furniture city in Panyu in June. It was found at the bottom of the bed when cleaning. The plastic sleeve of the torn mattress, the label attached to it, said "the manufacturer's suggested retail price of 980 yuan". The so-called "special price" furniture is actually more expensive than the manufacturer's guide price of 300 yuan. The case special price mattress is higher than the guide price of 300 yuan. Like the case of Miss Zhou, this case reporter was also encountered for the first time. According to Ms. Zhou, she bought a 20,000-dollar solid wood bed, mattress and wardrobe at the end of June at a furniture store in Panyu. Recently, she found a mattress plastic that was abandoned in the corner at the bottom of a bed. The set, the sales label attached to it, said "the suggested retail price of 980 yuan." According to Miss Zhou, this 1.5-meter-wide dream mattress series cost her 1280 yuan. At the time of purchase, the store guide lady repeatedly emphasized that it was already a very special offer, other stores would be more expensive; but I did not expect The manufacturer's guide price is only 980 yuan. Miss Zhou said with annoyance that she can understand that the store sells furniture to make money, and also sees the promotion method of raising the price and then playing low-priced, but tearing off the guide price label on the sample like this, The "special price" of the scorpion, but sold at a price higher than the manufacturer's guide price of 1/3, this method is really unacceptable, I think the store not only insults its own IQ, but also hurts consumers' consumption of big brands. confidence. Lawyer business behavior has constituted a price fraud. A well-known panel furniture brand Guangzhou dealer Mr. Wang revealed to reporters that the manufacturer's guide price of furniture products itself is the goodwill of the furniture manufacturers out of the industry self-discipline, in order to avoid the excessive increase of dealers in the sales process. Or lowering the price to take profits or disrupt the market; the manufacturer's guide price based on a certain ratio of the ex-factory price of each piece of furniture is intended to give consumers a price to rely on during the purchase process. This price has taken into account the dealer's shopping mall rent, transportation costs, labor costs, profit margins, etc. Of course, the geographical difference does have a big impact on the cost of furniture sales and the price. The same products are different in different cities and different parts of the same city. The cost of furniture dealers is different. Manufacturers also allow dealers to Appropriate float on the basis of the manufacturer's guide price to ensure the basic sales profit, consumers can accept such a clear floating on the basis of the product. Wang Zhizhu, a lawyer with furniture litigation experience, said that in the case of Miss Zhou, the store did not explain the reason for the price increase to the customer, but deliberately concealed the manufacturer’s guide price and sold it at a “special price†higher than the guide price of 1/3. Consumers have already constituted price fraud. Expert consumers remember to keep the documents and labels Jiang Botao, director of the Consumer Council of the Guangdong Decoration Industry Association, said that it is rare to conceal the manufacturer's guide price and attract consumers with special words. The cheating behavior is more concealed because the store thinks Deliberately concealing the manufacturer's guide price, the guide price tag on the sample of the store will be torn off, and the furniture product will be sent to the home after the consumer pays for the purchase, and the consumer can see the guide price label attached to it. It’s too late to know that it’s too late, and some careless consumers often don’t notice this. How to avoid losses? Jiang Botao said that after selecting the furniture of the center instrument, consumers should carefully check whether there is a manufacturer's guide price on the sample and ask the shopping guide. After purchase, the purchase receipts should be retained. After the furniture is delivered, the outer envelope should be checked for price tags. If there is a difference between the purchase price and the purchase price, it must be saved as a basis for claiming the difference and maintenance rights from the merchant. Related links rebate promotion benefits are not much to "May 1", "Eleven", in order to attract business, some furniture stores will play a "50% off the audience, new products over 2000 to 600" shocking low prices. Of course, there are indeed many promotions that really allow consumers to enjoy the benefits of cumulative purchases, but there are also some exciting "promotions" behind them, hidden huge profits. Just when most people are immersed in the joy of high profits, some careful consumers have found that the price after the substantial rebate is almost the same as the original price, and it is not cheaper than other stores. The so-called merchants make profits, in fact, only "the wool is on the sheep." Mr. Wang, who has had furniture sales experience for more than ten years, told reporters that the current furniture stores are based on collecting factory rents. If the store allows the promotion to be paid by the merchant, the merchant will lose money, and such a loss-making business will certainly not do it. Each manufacturer's furniture has its own price bottom line, and the store salesperson sells it at this price. Once the bottom line is broken in the promotion, the manufacturer will raise the original price. For example, the furniture price given by the furniture factory is at least 20% off on the basis of the original price. However, the shopping mall requires “buy 10,000 to 3000â€. In this regard, merchants generally increase the price of furniture by 15% on the basis of the original price, and the real transaction price is no different from the original discounted transaction price. To put it bluntly, this kind of cash rebate is just a "dark fold change".
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