Smart locks are unstoppable. Who can make a big picture?

What HC Security Network News trends? The trend is the direction of the development of things. It is a trend that will not be changed in a short time once the development direction is formed.

In the lock industry, intelligence must be the future development trend. Driven by the trend, Lenovo, ZTE, Haier and other major brands have taken practical actions to create their own locks. In this context, if you are still watching, wait for the times to be eliminated!

The smart lock is unstoppable. Who can make a grand picture?

The trend is always greater than the enterprise advantage

The trend is not to be violated. A person or a company should take advantage of the trend until a new trend is formed.

Therefore, the future development will be an era in which the trend is greater than the advantage. Who is the enemy of the trend, the final result will be eliminated by the times.

Some people may say that they insist on feelings. But your feelings are just personal feelings, not the feelings of consumers. Why do consumers pay for your feelings?

Others may say that they are selling an advantage. In an era of highly transparent information, quality and function are becoming more and more homogeneous, and you have many advantages to talk about.

Therefore, the future will be an era in which the trend is greater than the advantage. Those who can lead the trend will become the king of the future. Those who can identify the trend and take advantage of the trend will become the winners of the future. Those who are against the trend will be eliminated by the times.

See how these contradictors die?

In the era of intelligent prevailing, no industry can violate this trend, and the lock industry is no exception. Below, let's take a look at a few cases to see how these companies are going against the trend.

With the advent of digital cameras, Kodak is dead. Kodak's market capitalization has fallen from the highest of $31 billion in February 1997 to the current $2.1 billion, and it has evaporated by 99% in more than a decade.

Today, Kodak has only one shell left, relying on the patents that have been accumulated for many years. So how does it die? That is to say that the digital camera is not the future development trend, so it has achieved the brilliance of Canon and Nikon.

As the inventor of the mobile phone, Motorola finally fell into the marginalized end. In August 2011, Motorola reluctantly sold its mobile phone business to Google, when it was worth $12.5 billion.

In January 2014, when Motorola was acquired by Lenovo, Lenovo only opened a price of 2.9 billion US dollars, and in 3 years it shrank by 76%. The decline of Motorola is due to the rise of Apple.

After Apple introduced a smart lock phone, old brands such as Motorola and Nokia are still working in the functional machine field. Therefore, the decline of Motorola and Nokia is because they can't see the trend and violate the trend.

Cases like this are too numerous to mention. From their failure, we have come to the conclusion that whoever violates the trend will surely die.

Smart lock is an unstoppable trend

According to survey data, the proportion of smart home products led by Vanke, which is headed by Vanke, has reached 36.20%, followed by the proportion of Poly's home ownership ratio of 10.50%. Among the top 50 non-real estate companies, Guangzhou Zhaolin, Hainan Hailing and R&F Properties all have more than 8% of smart homes.

However, from the perspective of product weight, smart switches accounted for 5.3%, smart home appliances were 0.8%, smart curtains were 4.3%, smart security was 6.5%, and smart locks were as high as 83.1%. Smart locks have become the largest in smart homes. Winner.

As can be seen from the above data, major real estates have already observed the development potential and trends of smart locks, so they compete for smart locks and attract consumers with smart locks.

It is not only the major real estate developers that see the trend, but even Lenovo, ZTE, Dahua, Hikvision, Haier, Skyworth, TCL and other major brands have also smelled the development potential of smart locks and vying for layout.

Therefore, the intelligentization of locks must be the future development trend. If you are still watching, you will be eliminated by the times.

For the user, regardless of whether the smart lock is currently accepted, but one day the mechanical lock will slowly fade out of people's sight, the smart lock will succeed in the upper position, becoming the home improvement security choice. So, don't use it now, you have to use it sooner or later.

Editor in charge: Zhang Zequn

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