** Li Yangyi: The transformation of the old housing to protect the housing industry driven the development of the wallpaper industry

[Background] March 15, 1983, International Consumer Rights Day was born. On March 15, 2012, it will go through 30 years. 30 years, what is it? For the home industry, it is a process from scratch. It is also the beginning of the booming of the home industry. For the home market, it is the evolution from chaos to order. It is also an enduring game of home consumption and service. For homeowners, it is The three generations' pursuit of the living environment is also a continuous transformation of the concept of consumption.

On the occasion of the 30th anniversary of the International Consumer Rights Day in 2012, SouFun Home Network picked up its professional media responsibilities and launched the 315 special action "Star Service into the Community-2012 Decoration General Mobilization" large-scale event. During the event, SouFun and the 50 cities across the country launched a super interview with home elites, reflecting the development and changes of the home consumer market through the perspective of senior homeowners.

Interview guests: Yan Li, Chairman of Yanli Decoration Material Co., Ltd. Interview time: February 28, 2012 Reporter: SouFun HomeNet Wang Xiaoyu [Interview Record]

[Reporter] SouFun netizens are all well and welcome to interview with elite guests. Today we interviewed Yan Li, Chairman of the Board of Directors, Mr. Yang Lan and Mr. Yang.

[Yang Hao] Moderator is good, SouFun friends Hello everybody.

[Reporter] It is understood that the development of the company has undergone many changes. First, please ask Yang to talk about the development of ** Lee?

[Yang Li] Li Li is China's first wallpaper production factory, in 1976. At the time of 1976, China was equal to the cultural massacre that had not ended yet, because Deng Xiaoping had just returned from then on, and was recaptured by ** during the time of **. Then China had to engage in four modernizations. At that time, China proposed two projects at the mouth of building materials. One was a wallpaper, the other was a gypsum board, and the gypsum board was the current Beixin Building Material, the Long Brand gypsum board. At that time, the Department of Building Materials introduced two projects. It is a project. When we were halfway through the project, Deng Xiaoping was again smashed. After being smashed, the project continued to be unresolved. Finally, this project was introduced from Japan at the time when we introduced the project. We have signed a contract with Japan, and it will not be possible to sign a contract after it was not introduced at that time. Finally, it was signed by a deputy prime minister of the country and it was formally created. Then we introduced the equipment to China in 1979, and then installed and debugged it. Because China’s economy was still not very developed, it was still relatively backward. Therefore, after the production of this wallpaper, we stopped production, because there was no consumption, and it was only at that time. Hall and Beijing Hotel are used in these two places. Then there is the Jin Jiang Hotel in Shanghai, which is used by some old hotels. These restaurants are rarely used, and the output is about 900 square meters. However, there is not so much demand in the country, so basically after production, basically in 1978, 1979, and 1980, it was stop-and-stop. Basically, there was very little output, and then we took this production line to do something else.

After the continuous deepening of reform and opening up, China’s economy has continued to develop. Wallpaper demand has begun. That is, hotels and restaurants in China have gradually increased. After the increase in hotels and restaurants, the wallpaper sales were mainly in some high-end hotels and restaurants. For example, some large hotels in Beijing have to host a lot of foreign customers, including many hotels in each provincial capital, and they are mainly used in hotels at that time. By 1984, China's economic development was relatively good, and people's living standards were also improving. At this time, many residents of the city began to use wallpaper, but the amount used was still relatively small. After the city was used, especially from the first-tier cities, the second-tier cities were also used after they were used up, so that wallpapers were developed. After it was developed, the country began to look at wallpaper sales is better, the country has a lot of wallpaper factory, to China during the period of 1985, there are probably 200 wallpaper factory, so that the production capacity is surplus, the excess everyone began to compete with each other, Vicious competition is the first price competition, after the price competition is the quality began to decline, after the quality decline, and then feel the wallpaper after consumers feel bad.

[Reporter] At that time, this kind of buying trend by consumers was a difficult period for the wallpaper industry.

[Yang Lu] Yes, it was difficult at that time. By 1989, the sales of wallpapers began to drastically decrease, and they were replaced by a kind of polypeptide coating. At that time, polypeptide paints were treated with paints of different colors. Wallpaper Because our Chinese wallpaper is imported, it was learned from abroad. We were not very good at that time, and the quality and style of design were relatively backward. Therefore, we felt that the wallpaper was gradually eliminated. Since 1990, most of the wallpaper factories have closed down, and more than 200 wallpaper factories have left over a dozen homes since 1990. From 1993 to 1994, a new kind of wallpaper called (05:17 with Butea) wallpaper was launched. This wallpaper was made to resemble silk, and the silk felt very strong. At that time, it was very attractive to the people. At this time, many consumers prefer this wallpaper. This wallpaper is equivalent to replacing the polypeptide coating. So there was a time when many people began to use wallpaper again. At this time, there were many markets because after all, there were many Chinese wallpaper manufacturers, and some of them had uneven technical content. The difference was far, and there was no brand at the time. Wallpapers were posted. After bad, it may be that people do not say which of you is not good, he is the wallpaper is not good.

[Reporter] This is a misunderstanding of consumer products.

[Yang Hao] After wallpapers were done by some people, especially because they were mainly plastic wallpapers, they were flaky. He used some cheap adhesives. The cheap adhesive had its own taste. After the wallpaper was applied, it began to smell. What is the most pressing issue? It was a kind of glue at that time, this kind of glue contained formaldehyde in itself, it was formaldehyde to make formaldehyde as the main component. And after this wallpaper is affixed to the wall, glue cannot be easily played between the wallpaper and the wall. This formaldehyde has to be released slowly. After the basic paste is finished, about six months later, the smell of formaldehyde will be released. After all, this brings a lot of resentment and it is considered that the wallpaper is toxic and odorous. The actual main taste comes from glue. However, there are a number of plants. The wallpapers he uses are not good materials. The bad materials themselves are odorous, but the main thing is glue. Later, in 1999, this wallpaper began to decline again, and was replaced by Nippon Paint. The basic interior decoration materials were replaced by Nippon Paint. Then when the association of our wallpaper was opened in 2000, about 15 remained, and the basic wallpaper was replaced by Nippon Paint and Dulux, but in these high-end places such as hotels and restaurants, With wallpapers, our wallpapers have been produced since 1979. The strong interior materials of hotels and restaurants are still wallpapers. The main ones are still wallpapers.

After 2000, wallpaper manufacturers began to reflect on the need for future wallpapers to be well-made, not just plastic wallpapers. Therefore, we have gradually introduced metal wallpapers since 2000, and we have also introduced cloth-based wallpapers. Metal wallpaper is made of aluminum foil, it is not plastic, there is cloth with wallpaper, under the base of the cloth. There are also colored papers made of paints and materials. We do some continuous development of products, not just plastic wallpapers. Now people have the impression that they are wallpaper plastics. Now that wallpapers are not plastic, they are all kinds of materials. Including pure cloth, pure natural, there are, metal, granular, sandstone, all kinds of materials have, not just a material. There have been a lot of changes in materials, and the current wallpaper is basically environmentally friendly. Why? Environmental protection itself is a vote to deny whether your wallpaper can be sold in the market, and the State Bureau of Quality Supervision introduced a national environmental standard for wallpaper in 2003 or so. Then it conducts random inspections on each wallpaper factory, including two sampling inspections. After failing, the two plants collapsed after failing. Environmental protection is the first factor. If you want to do wallpaper, you must first be environmentally friendly. Environmentally friendly wallpapers will not work at all. Environmental protection is only a prerequisite. More importantly, after the adoption of environmental protection, your materials must be better, styles are better, and colors are better. After these three things are formed, your wallpaper can be favored by consumers and adapted to different consumer needs. This wallpaper is not like 20 years ago, that is, the kind of wallpaper before 2000, is basically plastic, and they are plagiarism. Nowadays, the materials are diversified, the styles are diversified, and the colors are diversified. It is suitable for wallpapers used in various fields, various groups of people, and various places. Therefore, it is precisely because of the continuous development and continuous development of these wallpaper manufacturers that have adapted to the needs of different consumers, so the market for wallpapers has also expanded.

Because the paint is rather monotonous, it doesn't like the wallpaper can be made in various ways. For example, it can be made into imitation cloth, can be made into imitation silk surface, can be made into the effect of imitating natural fabric, and can be made into Imitation metal, can become more sandstone, crystal can be made in various ways, suitable for a variety of places.

Therefore, since 2001, wallpapers have been on the rise. Basically throughout the industry, wallpapers have been developing and increasing at a rate of 30% every year from 2000 to 2011. Of course, in 2000, the total sales of wallpaper in China was about 40 million square meters, and now it is probably already 800 million square meters by 2011, and it has already turned over 20 times.

[Reporter] I learned that in 1993, the company was renamed "Golden Nest Decoration." In 2001, the company acquired Jinchao, Jintian, and Jinchao Dongli Company and established Beijing Yanli Decoration Material Co., Ltd.

[Yang Hao] Right.

[Reporter] Is there any special meaning for the company's final name, "Ji Li"?

[Yang Hao] Because our company was the first company to establish a factory in 1979, it was the introduction of Japanese equipment and technology. It was a state-owned enterprise at that time because there was basically no private enterprise at that time. Our earliest brand was called (Golden Lion), and later it was also called Jin Chao. We later joined a Hong Kong-based company with a wallpaper company called Jin Tian. There was gold. Why did we take the word "golden"? It feels because the wallpaper is a kind of high-end consumption, the Chinese people like gold, wear gold and silver, from the emperor, they like to insert gold and jade, like to wear gold and silver, that is, gold is a status symbol, and in itself Wallpaper is also a kind of high-end consumption, the general home is brush paint, brush white, if the wallpaper is equivalent to increase a level, so use "gold".

We restructured our system in 2001. Originally it was a state-owned enterprise, it was changed to a joint-stock enterprise, and all state-owned assets were withdrawn. Because the wallpaper industry is a company that needs continuous innovation and constant change. Just like fashion, our philosophy is that we want to make wallpaper into fashion, that is, you have to constantly change, you can attract people's attention, so to 2001 In the year of restructuring, we want to appear in a brand-new image. We will not say "gold" and "silver" again. Why? We hope that wallpapers will not only be high-end consumption, but also be popularized to millions of households. In addition, we need to be an international brand. Why do you say it? First of all, we must be a world-class brand. We must use the best and the best meaning in English. We must do our best wallpaper. Our goal is to be the best. Cosmopolitan wallpaper. From the Chinese people's point of view, ** 就是 is that we have to make our own characteristics. If you do not have the characteristics of your own, you can't survive. You have to do your own positioning and make your own characteristics. Then we must spread to millions of households, let people enjoy the bright colors and enjoy the feeling of beauty. Therefore, the meaning of our Chinese language is to make initial features, spread to millions of households, and let people feel beautiful.

[Reporter] We all know that Yan Li is the first company to produce wallpaper. It must have experienced many twists and turns in the development process. How does Lily Li respond to market changes?

[Yang Lu] For example, I just talked about the history of the development of the wallpaper industry. Li Li has also come forward step by step in the history of the development of this wallpaper. There are also the most brilliant times and the lowest falling times. At that time, when the glory was also related to the economic development environment of the country, the country’s economic policies were good, it also led the wallpaper industry to be good, the national economy was not good, and the wallpaper would decline. This is one, the second is the wallpaper itself, competition with other interior decoration materials, such as the competition between wallpaper and polypeptide paint, and the competition with some wood, that is to see who is doing better, who is more suitable Consumer demand. In this process, wallpapers from 1976 to the present, the development history of Chinese wallpapers began in 1976, then our first family, to this stage in 2012, the development process of 36 species, three ups and downs, we just said, The first time we first started producing wallpapers, we were childish and didn't know what was wallpaper, so the wallpaper faded immediately after a period of high tide. By the 1990s, by the time we were 200 years old, we were still not quite mature at all and didn't know what a real wallpaper was.

[Reporter] During the exploration period.

[Yang Hao] Right, so this time we also replaced other products in the process of market competition. I feel that after 2000, I think Chinese wallpaper is basically on the mature period. During this period, we also With the development of China's economy, especially the development of the real estate industry. When the wallpaper is at its lowest, it is true that our company will soon close down. Why did we change the system at that time? Because the wallpaper market was not good at the time, and we were a state-owned company, it was very slow to reflect because the wallpaper itself was a product that needed to be constantly updated and replaced with such a product that needed to be constantly transformed. Therefore, this mechanism of state-owned enterprises also made it difficult, (18:14) difficult. Therefore, after we reformed our system, we developed much better than before the system reform. After restructuring, we probably developed about ten times before we changed our system. Why then? It is because we have more autonomy, and we can better control our own destiny, and we can definitely develop our own future and development direction. So, in this way, we have developed faster in recent years.

[Reporter] Na Li is able to stand out in many products. What are its main characteristics?

[Yang Hao] I think that the most important thing is that we have made our own characteristics. Our most important thing is that we have a stronger ability to innovate. In the industry, our innovation should be within the strongest ranks. Many new wallpapers are It was developed from us, and then it led to the development of the market. For example, the metal wallpaper that we did first led to the development of the market. At the time, our cloth wallpaper also led to the development of the market, including the development of the market. The sandstone wallpapers, and the (non-waterproof) wallpapers, are all driving the development of the entire wallpaper industry. Every time a new product comes out, it has a sensational effect on the entire wallpaper market. People are constantly in need of new things. A new material has replaced an old material instead of materials from other industries, such as various lacquer materials. Instead, our wallpaper is constantly developing. , and constantly use our new products to eliminate old products. Therefore, we have made our own characteristics. The quality of our products is also very stable, because we have been doing it for more than 30 years and we have a good understanding of wallpapers. How we do the wallpaper we already know very well, so the product quality has a more reliable guarantee. The third most important thing we have is training a team. We have trained some technical personnel. We have cultivated a number of operators. Now our technical personnel or operating workers are often dug by other companies in the industry.

[Reporter] In terms of technology, materials, and design, which of these aspects is more important for innovative products?

[Yang Hao] I think that for material innovation, there are essential innovations for wallpapers, as well as innovation that spans them. Innovations in design styles will attract people's attention even more, because the matching of colors is also going along with the trend. I don't think three are indispensable. Just like we wear clothes, we say that the material is (changing). Say I'm going to give you a tunic now. You may not wear it. If you don't have a good style, you may not wear it. If you don’t have a good color, you may not wear it. Say I have this style is very good, the material is not good, say you wear today to break tomorrow, you may not wear long time, if you want to color is not good, style or material, your color is not good, you may It will not wear, so these three things must be combined. So I think that wallpaper should also be considered a high-tech enterprise. Our company is also considered a high-tech enterprise in Beijing. Therefore, it is necessary to study materials, research techniques, and how to do it. At the same time, we must study the combination of styles and colors. These four items must all be possessed. We must do these things. After these things are all done, we can make A complete, consumer-friendly one.

[Reporter] That is to say, it has been developed in a variety of ways and has been fully integrated.

[Yang Hao] Right.

[Reporter] Now that the first-line property market has suffered setbacks and the home furnishing industry is in a sluggish situation, has there been any adjustment in market channels?

[Yang Hao] This is the case, real estate is affected by double control this year, this year may become more and more apparent, from the second half of last year began to show, we call this year's market may be relatively deserted, not only wallpaper, the entire building materials market is relatively deserted Since there is less real estate to build, real estate sales have already been said, there will be fewer people who will certainly be renovated, because there is no house to decorate? So there is less decoration. This year I feel even less than building a house for sale last year. Because many people did not get the ground last year, many of them had already been taken out last year. Fewer land acquisitions, fewer homes, less decoration, and fewer wallpapers. However, at present, I believe that most of the renovation is the second-hand housing transactions or the transformation of the old house, because the transformation of the old house is still running. Of course, the habit of using wallpapers in China is not as frequent as that of Japan and South Korea. Nowadays, for wallpapers, the renovation is mainly the renovation of some old houses and the use of some hotels and restaurants, and there are also some entertainment venues that may be transformed. It is estimated that the future focus may be on this aspect. In the future, we may have to work hard in this area. In addition, the “Twelfth Five-Year Plan” will basically build 30 million sets of affordable housing, which is a large amount, but because affordable housing is an economically affordable housing, unlike commercial housing, where the cost is relatively high and the cost is relatively low, the cost of affordable housing is relatively low. There may be less use of wallpaper, and we think of how we can use our wallpaper to meet the requirements of affordable housing, both to meet its price requirements and meet its quality requirements, which is also a difficult task.

[Reporter] Innovating from the marketing channel, SouFun is currently launching a “come into the community” campaign. Will communicate more closely with terminal buyers, plan to recommend wallpaper products as decoration essentials to home buyers, and also jointly research centers to launch wallpaper industry consumer trend research report, from the perspective of data to enterprises and home buyers Guidance, do you think this will have a positive effect on the development of the wallpaper industry? Please ask Yang for some suggestions.

[Yang Hao] I think it is good, because I think that although China is suppressing the regulation of real estate, the demand for rigid housing in China is still there. There is still some demand for interior decoration by the Chinese people, but there is less demand for wallpaper. We have calculated that the average per capita use of wallpaper in China is less than 0.5 square meters, and that per capita in Japan is 5 square meters, which is 10 times worse. Chinese consumers in the home use wallpaper, I think maybe 10 home decoration, maybe at most one or two can use, use very little, so I think the wallpaper is not enough publicity, not enough guidance. Because many people now know about wallpapers, first, in the kind of wallpaper recognition in the 80's and 90's, that is, wallpaper is not environmentally friendly, wallpaper is flaky, wallpaper is not good, it seems that after attaching wallpaper, it is like installing Plastic bags are as uncomfortable as many still think that they still stay in the wallpaper levels of the 80s and 90s. Many people do not know that wallpapers have been developed so well. Therefore, I think that it is not enough to publicize it, if it is to increase its publicity. If Chinese consumers increase from 0.5 square meters to two square meters, China’s market will be very large. It is said that China’s housing needs to be regulated and suppressed. After all, the needs of the people’s decoration are still there. If the publicity is good, this wallpaper will also grow. So I think that promoting and promoting wallpapers in the media is more conducive to the development of the wallpaper industry in the future.

[Reporter] The 2012 Wallpaper Expo is about to open. At this exhibition, will there be some new products that will be launched?

[Yang Hao] Yes, we first introduced functionally a wallpaper that can absorb formaldehyde. Recently you may have seen that the floor of Anxin said toxic floors. Today we saw the report saying that there was no problem with the inspection. The formaldehyde in the decoration is really bad. Why? General house renovation, if you put a single floor, the detection of formaldehyde may not exceed the standard, you do a hit a cabinet, may not have a single one is not exceeded, several combinations in a possible indoor formaldehyde will exceed the standard, this The floor and wood furniture are all put together. It may be that the formaldehyde will exceed the standard. Most of the wooden materials in the process of glueing will use some formaldehyde fillings and will use formaldehyde. So this time we developed a wallpaper called formaldehyde absorption that can absorb formaldehyde. In this way, first of all, let everyone in the living environment, reduce formaldehyde pollution.

We have previously had antibacterial wallpaper on the function, which is bactericidal. It is used in many hospitals. For example, you say 301 hospitals, what Beijing hospitals, and these big three-hospital hospital wards use most of our antibacterial wallpapers. We also have anti-static wallpapers, as well as flame-retardant wallpapers. Fire-retardant wallpapers are used in buildings over eight floors and basically require flame-retardant wallpapers. Then this time we will launch a common wallpaper called formaldehyde-absorbing wallpaper, highlighting this feature. From the suit we have introduced a lot of new designs and suit the suitability of the current market demand. At the same time our prices are very reasonable and very favorable. Introduced several good styles.

[Reporter] What is the material for formaldehyde-absorbing wallpaper? Can you tell us?

[Yang Yan] We are mainly on the material of a non-woven paper, and then carry out some processing.

[Reporter] How long is the new product's general update cycle?

【Yang Hao】 We usually do 20 sets of new editions each year. There are about 50 varieties in each edition. This is our own development. At the same time, we also process other people, give OEMs, and give them some brands. Foundry, others took us for processing, there are probably 20 to 30 new products to be introduced. Basically we generally design a version of us for about two or three years.

[Reporter] When is the month of general new product release?

[Yang Hao] We basically have an international trade fair in January. There is a trade fair in Frankfurt and we publish it once. One is the Beijing exhibition in March and the other is a Shanghai exhibition in July and August. To publish once, we will probably publish it three times a year.

[Reporter] In the past 30 years, we have witnessed the achievements of the valiant people. As a leader of the company, what kind of thinking do you have for the future planning?

[Yang Xie] We think that our Yanli wallpaper is like our English name, the best wallpaper, and the world-class wallpaper. We must use our constant innovation to use our pragmatic approach to practical work. With the spirit of collaboration, we will use the spirit of the team to make wallpapers better, constantly adapt to the changing market needs, and at the same time lead the development of the industry.

[Reporter] Just now you also talked about the contents of Anxin's floor consumption. In response to the 3•15, we launched a new service into the community's 2012 mobilization strategy campaign. It is against these companies that they have done some things on security and consumption. What did you want to say to netizens when the arrival of 3•15?

【Yang Hao】 We are generally on the 3•15 level. We are the first place in our product quality is the first place, that is, no matter how good the color is, no matter how good the material is, the quality of the product is not OK, so the product quality is our life, so we are Quality attaches great importance to the quality of our products. But wallpaper is a kind of thing, something that is not quite the same as other materials. Its most important issue is a color difference problem, but it is mainly a person's acceptance because the wallpaper itself is spliced, and it itself is not It may be exactly the same. And it's not the same for every batch and every batch. Just knit sweaters. Today I bought wool. I can't match tomorrow if I go with wool. Each dial and each dial is different, there will be color. So this is something the world cannot avoid. But if you have better technology, you can make the difference smaller and safer. We are the first to ensure that the first is to ensure that there is no harm to people and no harm to the air and the environment. This is the first To do it.

[Reporter] What are your views on the layout plagiarism, fancy, and material aspects that appear on the market?

[Yang Hao] Indeed, especially plagiarism, homogenized plagiarism, is very distressing for us. Now we have a few things that are more annoying about our old companies, one is that we are plagiarism with each other, and one is mutual. Digging people, we are more troubled. Especially the recent real estate regulation, the wallpaper market is going down the current situation, I think this situation will certainly be more intense. I think this market is shrinking and manufacturers are increasing. It will definitely cause price competition. The price competition will cause the product quality to decline. After the market competition and new factories come up, it wants to enter the market faster. It can only rely on the market. Plagiarism, one must engage in plagiarism, that is, others who sell and buy more. Because we develop a version, if this version of the 50 varieties, it may be easy to sell three or four, then it copied the five versions are sold, then we can not sell. Because we have developed a version, if we say that 1 million developed 50 varieties, of which 3 varieties are good for selling, this is equivalent to 1 million investment, almost 3 varieties. When the plagiarized person uses 30,000 yuan, he will copy the three kinds and use it to the market with the lowest cost and the shortest time. That way he may have a lower cost, and the price will come down accordingly, because we have to allocate 1 million to each product, he can only spread 30,000 to the product, so the price is definitely low, so that's right. Those of us who have independent brands and independent innovations have a great blow.

Another one is to dig into each other, because the new factory, they do not have technicians, no designers, what can he do? He went to the old factory to dig people, hiring to hire people. It will cause instability in our company's employees, so the impact on us is very great, but now there is no better way to control the flow of people. You have no way at all. When an employee comes to you, he can come and order a contract. He can walk at any time. He only needs to inform you that after one month you must let me go. Unconditionally let me go. If you don't let me go, you will break the law. So we didn't do anything at all. He took your technology away and took your data away. You didn't have a way at all. Including plagiarism, plagiarism. Now that we have a lawsuit, it is very difficult. We have one specifically now. We have hired two consultants, one is an economic lawyer and one is a lawyer in this area. In this way, we are all very hard. Prevent others from plagiarizing our products.

[Reporter] Then you just said that there are more and more companies, and the products seem to be classified and have many types. However, the market is confusing and it feels confusing. What do you think of this remark about shuffling?

[Yang Hao] I think that at present, there are about 178 wallpaper factories in China's wallpapers by 2011, and there are about 700 production lines for the 178, 700 production lines for each production line. One million rolls and 700 production lines are 700 million rolls of wallpaper. 700 million rolls of wallpaper have to take 5 is about 3.6 billion square meters, that the world's demand in 2005 is 3.9 billion square meters, so the Chinese wallpaper catch up with the needs of the world, but China's consumption in 2011 is probably 8 Billion square meters, now the total output is already 3.5 billion square meters, and the production capacity is far greater than the sales volume. This is more terrible. After the production capacity is far greater than the sales volume, it may bring competition in the future. In particular, real estate is in control, and the purchase of houses There are fewer people, fewer homes to build, market demand is shrinking again, and market capacity is expanding. There may be vicious competition, which will lead to the price competition I just mentioned. After the price competition is finished, the quality is low, the quality is low and then the whole industry is affected. Then the wallpaper will also be affected. There will be a new vicious competition for the future of the wallpaper and some companies will be closed down, and even the industry will be affected.

[Reporter] Okay, in the end, ask you to do a 3·15 honesty for our netizens?

【Yang Yang】Using our first-class products to provide consumers with satisfactory and reliable services.