Two years of real estate regulation and control have long let the home people die of the situation of “suddenly turning goodâ€. In this difficult period of “doing bad work, they are no longer expected to change the real estate policy, but it is from the beginning of the year. Begin to actively fight and explore market opportunities. Half a year has passed, and under the surging tide, the market changes are not too big, and in the second half of the year, facing the "not good or even worse", it has become the primary goal of many enterprises. It is not difficult for a company to live alive and die. The market situation can still be summarized by “tighteningâ€. Despite the endless stream of promotional methods, the costly blasting marketing has taken turns in major supermarkets. In the case of promotion has become normal, in addition to a small climax in March, the overall market is still flat. After shouting for two years of "shuffle", the stage of survival of the fittest in the home industry officially arrived. According to the association's introduction, although the sales of mainstream hypermarkets tend to be stable, sales have dropped by 2 to 30% compared with the same period two years ago. Even with such sales, the major stores are desperately trying to sip and make various services. After the promotion, subsidies to consumers and promotions, they came. Some small stores have quietly closed down, and some hypermarkets have begun to adjust and transform. The new army has flooded into the Beijing market. The concentration of the market is strengthening. The pressure is “mountain†and “has reached the most cruel timeâ€. For the home improvement industry, because of the cash flow in the hands, home improvement companies either choose to continue to expand, or shrink the battlefield, although the days are not good, but not suddenly collapsed. However, for the building materials and furniture industries that required a lot of investment in the early stage, in the tight days, “it’s not good.†Companies that are costly, have poor R&D capabilities, and have no features are even more precarious. Enterprises have changed from ambitious “seeking development†to being “survivalâ€. Companies should recognize that self-showing a unique environment is not without merit. What is particularly evident this year is that consumers are slowly discovering that stores, home improvement companies, and furniture that looked "similar in appearance" in the past have begun to be "different." Enterprises also admit that in the case of consumer groups extending to the high-end and low-end poles, their understanding of themselves is more accurate: What am I best at? What else can I do? In which direction I am going in the future... The situation is thought-provoking. The result is that the market structure of diversified changes begins to appear: the difference between stores is more obvious. Even for the same brand of stores, different stores have different characteristics; some furniture manufacturers have begun to pull to the high end, some furniture continues to the low end; the building materials industry We have chosen to diversify into the industry chain, such as the beginning of the floor to do the wardrobe, wooden doors; the beginning of the bathroom to do cabinets. After recognizing the self, the company's characteristics and personality began to highlight, and gradually promoted its marketing more accurate, more clear positioning, and many market segments have also been developed. This transformation is not only a booster for the internal structure upgrade, management and quality of the enterprise, but also meets the more detailed needs of consumers, and ultimately can achieve the role of market regulation and promote the healthy development of the industry. Winning the future "change" is the situation of Wang Dao in the second half of 2012. "The situation will not be good or even worse." In the short-term, if the real estate policy changes are not seen, the home furnishing enterprises will also be prepared for a long time. It is inevitable that no matter whether there is any embold or not, everyone’s statement is that “the days are difficult, but the past will passâ€. Although the current tight days are brought about by real estate regulation, many companies also realize that this situation will become the norm in the future. Under this normal state, consumers become more "critical" and demand for products and services is getting higher and higher. Enterprises that do not want to go out naturally have to win the market by improving services, channels, and costs, because the home industry will Through this round of changes to upgrade, "doing bad will be eliminated." Even big brands that don't worry about survival problems have to comply with market requirements, because "good is better", otherwise, when the general trend turns better, it is no longer the original dish.
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