The importance of the brand is a fact that is well known throughout the world. Managers clearly understand that marketers are highly esteemed. But managers often only want brands, but they don't want to maintain brands. Marketers only want to operate the brand, but they don't know what brand the manager wants. It is one thing to go wrong between the two. The communication barrier between them is an important reason for the lack of brand in China's hardware industry. This is why China claims to be a big manufacturing country, but most of the hardware industry is still a small and medium-sized enterprise. There are very few hardware companies in the brand. Some people say that brands are not at your fingertips, and brand building is not a one-off event. Branding requires a lot of manpower, material resources, and financial resources, but from another perspective, brands are actually less complicated. It depends on how you go. If you haven't started yet, you are already afraid of three points. The road of branding is nowhere in sight. Can not wait to be submerged when "brand experts" put the carefully planned "brand program" in front of the small and medium-sized hardware business executives, the bosses only shake their heads, wave their hands, and reluctantly cut love. Is it true that the brand really has no connection with our small, medium and small hardware companies? Is the majority of small and medium-sized small and medium-sized hardware companies only waiting for the brand flood to drown themselves? All this should be discussed from the brand itself: the brand is not so complicated. When it comes to brands, we may think of words like "culture," "grade," and "positioning." In fact, this is just a masterpiece of our marketing theorists. They find that “brand valueâ€, such as winning the treasure, research, research, and make the brand like a foggy sky – unpredictable. It seems that the brand is the god of the small and medium-sized hardware companies. If you want to climb up with relatives, you must pay for the big fish. In fact, the brand is not so complicated at all. Basically, the brand is only the identifier of the product that exists in the consumer's memory. Whether in the past or the present, the basic function of the brand is to provide convenience for consumers to distinguish between different products. Nowadays, the “brand personalityâ€, “brand positioning†and “brand differentiationâ€, which are very popular in the marketing industry, are actually specific applications of the logo. We carry out brand building, as long as we start around the "marking" problem, there is no need to turn around and make it feel great. Brands can be layered to deal with the development of the market before and after the brand is injected with new meaning, but it is for the "identification role" service. If you want to study it carefully, I think we can layer it: Brand first layer: logo layer. This is the most primitive and basic aspect of the brand. It is generally represented by elements such as trademarks, brand names, and brand logos. Mainly to play an intuitive role in distinguishing products. If the name "Haifeisi" appears on a product, you will not mistake it for "shun". When you see the "H" that is big and big, you will think of Honda. The second layer of the brand: the information layer. This is the level of information conveyed by the brand or small and medium-sized hardware companies. It can be directly reflected by the brand identity, or it can be conveyed through product packaging, manuals or specific small and medium-sized hardware companies. Such as: Jinzizi throat treasure, let people know that it is to treat sore throat at a glance; if the brand often marks the school activities, the brand is in line with the student market. The third layer of the brand: the concept layer. In the case of fierce brand competition, it is difficult for small and medium-sized hardware companies to find their own differences. Create a concept of artificially, and identify the brand service for consumers. Because it imposes the concept of small and medium-sized hardware companies on consumers, small and medium-sized hardware companies must repeatedly emphasize the concept. At this time, small and medium-sized hardware companies need a lot of advertising investment. Such as: Li Ning - "everything is possible", good di - "Hello everyone is really good." The fourth layer of the brand: the cultural layer. In the era of civilization, the role of culture is more valued. The cultural level of the brand is the highest level of brand development. It is the historicalization of the concept or the conceptualization of history. It represents a universally recognized collective social atmosphere, and therefore, the level of management of its small hardware business, staff quality demanding, but also a lot of capital investment. Chinese small and medium-sized hardware companies have done a lot on this. Typical examples are: “IKEA†creates “feeling at homeâ€; “Jinliufu†advocates “blessing cultureâ€. How to carry out brand building The layered processing of brands can be seen that the brand is not a patent for large, medium and small hardware companies. Small and medium-sized hardware companies can determine their own brand level and carry out brand building according to their actual situation. Main logo layer: Logo is the basis of the brand. The development of any brand activity is only convenient for consumers to purchase the brand's products. At the same time, the implementation of the identification layer is relatively simple, without excessive capital and personnel input. In the brand building, small and medium-sized small and medium-sized hardware companies can focus on the design of the logo, and strive to identify novel, unique and attractive. Improve the efficiency of brand communication and enhance consumers' memory of the brand. Pay attention to the application of information layer: For small, medium and small-sized hardware enterprises that cannot carry out a large amount of advertising investment and carry out a large number of public relations activities, the channels for disseminating information are extremely limited. Therefore, the brand information layer bears the heavy responsibility of information dissemination of small and medium-sized hardware companies. Therefore, give the product a brand name that can convey product information, design the product packaging that can carry small and medium-sized hardware enterprises and product information, and pay attention to the news effect of small and medium-sized hardware enterprise information, which is very important for brand building. Suspension of the construction of the conceptual and cultural layers: Due to the construction of both the conceptual and cultural layers, the strength of small and medium-sized hardware enterprises is very high. Small and medium-sized small and medium-sized hardware companies simply do not have the ability to execute such brands. In this case, small and medium-sized small and medium-sized hardware companies are not suitable for involvement. One avoids the embarrassment of "brand flying in the sky, small and medium-sized hardware companies crawling underground". If the brand is not implemented, it means there is no brand. There is only a hierarchy of brand building, and there is no difference. Small scale cannot be an excuse for small and medium-sized hardware companies to ignore brand building. Small and medium-sized small and medium-sized hardware companies can completely determine the level of their own brand building according to their own strength. Focusing on the big picture, starting small, stepping up the accumulation of brand assets, and accumulating capital in response to the arrival of the brand era.
We diviided the led light according to the using eviiroment. Most of our product is the commercial LED Lighting
Commercial lighting is a term used to describe lighting that is used in commercial spaces, including auto dealerships, distribution centers, churches, factories, offices, and warehouses. Unlike residential lighting, commercial lighting is made to withstand more abuse and has a longer lifespan.
While the focus of residential lighting is often on aesthetics, commercial lighting is task orientated. Commercial lighting systems are designed based on what the application is. For example, in an office-type setting, you may see task lighting, which illuminates specific areas where employees need concentrated light to be able to perform their jobs.
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