How do cabinet companies do implant marketing?

We are moving from an era of marketing communication interruptions to an implanted era. When the public is tired of the traditional and overt advertisements, perhaps the least advertisement-like advertisements can achieve true advertising effects. Cupboard companies can only assume a certain position in order to compete in increasingly fierce market competition.

However, in the face of overwhelming promotional slogans and simple and straightforward publicity methods, consumers have almost no favor. Cabinet companies can use the method of implantable advertising to achieve the “wind-dive into the night, moisten the objects and make them silent” communication effect, so that the public can actively memorize and disseminate the implanted products, and fully tap the dissemination effect.

Implantable ads are easy to accept

Because it allows the audience to quietly accept without any alert mentality, implantable marketing has become the most fashionable brand promotion method.

Compared with traditional explicit advertisements such as newspapers, television, and print media, product placement advertising is a kind of active, in-depth, flexible and pervasive marketing method. It has the ability to quickly increase brand awareness and brand value, and quickly convey the core functions of products. Product information dissemination effect. There is almost no interference among advertisements, brands, and programs, and the taste of advertising is dimmed. Product advertisements are appropriately integrated into the program scene, which is easy for the audience to accept. In particular, they have the guidance of consumption scenarios and have unique value advantages.

Cabinet companies to identify the implantation site

Integrate the advertisement into the movie as if it were a living thing, instead of obtrusively imposing it. As a cabinet company, how to carry out friendly cooperation with film and television producers to conduct a perfect implicit marketing, in the operation of implantable marketing process needs attention in the following aspects: First, with a solid product and film and television works Convergence is easier and more easily accepted by consumers, especially when using the product as a main item.

The important prerequisite for implantation is that the audience must not be repulsed, and it should be implanted in the implanted place. The cabinet companies should not blindly request the frequency of occurrence, and they should not be implanted for implantation. Occasionally, an irritating implantable advertisement was remembered by the audience, but the actual effect was counter-productive. It was hoped to achieve the purpose of making the audience “remember, interested, and willing to buy” but it unfortunately injected the “antibody” into the audience. ” Let them form a negative impression on the brand.