Furniture industry
Domestic sales enterprises are looking forward to the furniture going to the countryside. The furniture going to the countryside policy will help domestic sales enterprises to expand the rural market. At present, the industrialized furniture market is mainly concentrated in large and medium-sized cities, while the furniture consumption in the rural market is not high. Therefore, there is huge potential in the rural furniture market. The policy of furniture going to the countryside not only helps furniture companies absorb inventory pressure, but also drives new demand. Relevant persons predict that the arrival of furniture in the countryside and the traditional wedding period in September and October will drive the growth of domestic furniture sales in the second half of the year.
The export enterprises responded dull. They thought that the policy of people-to-people furniture going to the countryside would have a certain impact, but at the same time, some non-export enterprises said that they had not been in contact with the rural market and did not understand the rural market, and farmers recognized the brand of furniture. The knowledge is not high, and furniture has not formed the brand effect of enterprises like "home appliances to the countryside" and "cars to the countryside". Therefore, in the face of the high price of exported furniture products, whether farmers can accept is a problem, so they think that furniture export enterprises have a limited impact on "furniture going to the countryside".
TDI industry insiders
In the interview, TDI industry insiders said that the overall demand of the furniture industry in 2009 is improving, especially the recovery of the property market in the first half of the year, which has driven the recovery of furniture demand. However, from the current overall situation, the recovery of the furniture industry, the overall demand for TDI There is no obvious impact. The income level of farmers is generally low, and most rural consumers are most concerned about price issues. Therefore, whether rural furniture products are good in quality and low in price is the most concerned by rural consumers. Therefore, furniture companies should develop products that are suitable for the rural market in a targeted manner.
TDI industry insiders also said that the policy of home appliances going to the countryside will play a leading role in the increase in demand for TDI's downstream mattresses, sofas and cushion materials. Among them, it is beneficial to the growth of furniture demand in the eastern and coastal areas of the country, while the growth of furniture demand in the central and western regions is limited. Therefore, maintain a cautious and optimistic attitude towards furniture going to the countryside.
It is understood that Shanghai, Guangdong, Zhejiang, Tibet, Lhasa and other provinces and cities have also issued relevant "furniture to the countryside" policies, and whether the furniture to the countryside policy can really be effective, and whether furniture to the countryside can really achieve rural consumption Those who are satisfied are benefiting from furniture manufacturing enterprises, which remains to be seen.
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