As the home appliance with the largest screen size in the family, if the TV can only watch the TV program source, it is a bit violent. On the other hand, the TV set on the road of “collecting the big man†is destined. In recent years, the emergence of smart TV has made us see the possibility of diversified TV development. At the same time, the overall performance of smart TV is not smart and disappointing consumers. In other words, people still need smart TV, but smart TV still has a lot of room for improvement.
The "smart road" of smart TV is not simple
In the final analysis, people hope that TVs can have more functions, and you can use the built-in broadcast control platform to catch up with the TV without using a computer. You can use the TV's large screen and better display to get more advanced vision. Enjoy (compared to the desktop monitor and notebook screen); or through the built-in camera, start QQ or WeChat, video calls with friends and family, and so on. There is no doubt that users have these consumer needs, and unfortunately, almost no TV manufacturer has done them well.
Intelligent system platform is not uniform
The biggest obstacle to the development of smart TV is the inconsistency of the intelligent system platform. Samsung develops its own smart TV system, LG implements the unique webOS intelligent system, and Xiaomi simply adopts the relatively mature Android intelligent system, etc., and severe fragmentation. Seriously hinder the further improvement of intelligent systems and intelligent experiences.
Millet TV 2 built-in system is easy to use but lacks core technology advantages
As far as Samsung is concerned, its own developed smart TV system has a very high technology content, voice control and gesture recognition are unique, high-quality APP applications are not uncommon, unfortunately, the so-called excellent APP application on the TV platform, in fact, Compared with the smartphone side, there is still a big gap. The LG webOS intelligent system has distinctive features, but it lacks the "comrades-in-arms" that are promoted together. It is difficult to stand alone in the battle. As for Xiaomi TV, the Android system is extremely user-friendly and easy to use, but lacks technical content (lack of strong technology such as motion sensing technology and gesture recognition).
Non-uniform hardware system
The hardware configuration of the flagship model is not satisfactory.
For smart TVs, it is essential to have a hardware platform that runs intelligent systems. In 2013, some smart TVs used high-performance Qualcomm hardware platforms. In 2014, even the flagship models of joint venture brands used Mstar. 6A918 hardware platform, performance has not improved. There is a big gap between the hardware platform and the smart phone. Considering the long life of the TV, it is difficult to maintain a smooth intelligent system in the future with the outdated hardware platform from the beginning.
The broadcast control platform is not unified / the influence of the game console
Smart TVs often have built-in broadcast control platforms to enhance market competitiveness. However, in the choice of broadcast control platforms, different TV manufacturers have different choices. Some choose Mango TV, some choose CNTV, some choose Southern Media, and some choose Best Know. Etc., each family has its own resource advantage. In other words, the user is not free to pursue the drama, such as a TV series, the first time to update, the Mango TV can not watch.
The XBOX ONE built-in broadcast control platform is extremely threatening to smart TVs (experience is better than TV built-in system)
In fact, smart TVs are also threatened by consoles. For example, Microsoft XBOX ONE has a built-in BestChat online video service. Users can watch online videos through the game console, and the overall control experience is better than the built-in smart system. There is no reason for the user to choose the built-in broadcast control platform, and it can be played directly through XBOX ONE. Therefore, TV manufacturers have to consider a lot of problems.
â— The development of smart TV is destined to be "protracted war"
The CES2015 exhibition is about to kick off. The hardware specifications of TV products are often more focused than the built-in intelligent system platform. From this perspective, people think that the picture quality is still the absolute core of TV products. In fact, the gap between the strengths of these products is not so Big. Therefore, the real way to open the gap is the built-in intelligent system platform. Whoever can do the best, whoever has the opportunity to break through.
Intelligent systems need to seek breakthroughs to enhance the experience
The optimization of intelligent systems is endless, and TV manufacturers are still on the way to continuously explore breakthrough intelligent experiences. However, the inconsistency of the intelligent system platform, the inconsistency of the hardware system, the incompleteness of the broadcast control platform, the threat of external devices such as game consoles, etc., are destined to be a conservative and slow "protracted war". Not good news for consumers. In fact, as of now, there is no smart TV that can fully satisfy users in the smart experience. We hope that CES2015 will surprise us.
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