Many friends who want to get involved in the curtain industry are very confused when choosing the curtain brand. All kinds of brands are dazzling. Some people choose the brand to sign the contract and discover various drawbacks. At this time, they regret it late. In fact, inspecting a brand, as long as the following principles are followed, in the general direction, it is not wrong, then I will talk to you about this issue.
Recently, a female friend's home decoration is a special request for the perfect master. When talking about the choice of curtains, she threatened to browse the local curtain market and pick out the one that I like the most. From this, I think that the curtains include other soft-packed home accessories, which are products that emphasize personal feelings. They have no specific shape, but they exist in everyone's consciousness. In everyone's heart, there is a feeling, a style that constitutes their wonderful imagination of the whole family. The curtains are like clothes. When you see her, the beauty of the style and color, the texture of the fabric will make you fall in love with her completely, and the kind of impulsive impulse. Therefore, the product is always the vitality of a curtain brand. Only by maintaining the spirit of innovation and never lowering the standard can we maintain the vitality of a brand. The Jin Jinshan art curtains are well-known. Designers constantly design new styles, visit the whole country and even abroad, and find and customize the best and most suitable fabrics. These new styles are strictly selected by the company. The inspection can only be placed on the display stand of the store.
A brand fights not only products, but also services. If the products are people's intuitive impressions, then the service is the experience that has been used. It is not enough to have a favorite. The service determines whether the customer will repeat the purchase or even recommend friends. Then pass to the mouth. There are a lot of brands, blind expansion, too much promise to customers but not to the end, product quality can not be guaranteed, support for franchise stores is not in place, chaos everywhere, in today's fierce market competition and continue to increase Under the pressure of operating costs, how can we manage and ensure the growth of profits? There is no doubt that if a store's various stores are not operating well, then the brand can't get better and better. Understand this point, Jin Jinshan has invested a lot of energy in the service, focusing on allowing customers to experience the care and the ultimate experience of the product. To this end, Yan Jinshan introduced a customer product experience simulation system in each franchise store, customers can introduce their own decorative style into the system, and then match the style of the curtain with the customer's living room style, so that customers can feel the actual match in advance. effect. Service is competitiveness, and it is also an important starting point for brand differentiation. Many well-known brands are distances through services and competitors. This distance is a kind of soft power, which exists in the consciousness of everyone in the enterprise. Hard to transcend. At this point, curtain companies should do their homework.
If you have the above two points, vital products and competitive services, then everything is ready, only owing to the wind, this east wind is propaganda. As the saying goes, the wine is not afraid of the deep alley. In today's highly developed information, the wine is also known to the world. A brand's precise market positioning and strong and effective publicity can enable a good brand to quickly open up the situation, establish the brand's image in the public's mind, and gain a foothold in the market. Yan Jinshan also understands this very well. She has carried out a multi-faceted and comprehensive coverage of advertising campaigns, and has done a lot of promotion in various channels such as the Internet, paper media, industry exhibitions, and large outdoor areas. To expand more channels, this is not only based on the consideration of brand promotion, but also to give a tribute to the franchise business, let them go further on the road to success.
Hebei Haiao Wire Mesh Products Co., Ltd. , https://www.haiaowiremeshfencing.com