Business Club May 9 News In recent years, with the popularization of technology and market competition, many traditional state-owned enterprises in China; the leading edge of printing ink technology has gradually lost; the cost advantages of other private enterprises' products have also been revealed, and they have been continuously expanded. market share.
A few old state-owned traditional enterprises failed to keep pace with the industry's technological transformation. Technology has failed to keep up with changes in the market. As a result, the situation has also changed. That is, other people follow us and become people following us. Moreover, due to the popularization of product technology and homogenization of product quality, product competition has gradually become a competition between product prices and service quality. The success of private enterprises is to take the market-driven approach. The development of printing inks is:
1. Development market applicable ink products:
In particular, the introduction of competitive and inexpensive products to occupy the low-end market, such as paper offset printing inks, plastic table printing inks and printing inks;
2 Develop environmentally friendly inks:
Such as alcohol-soluble printing ink gravure, anhydrous soybean oil offset printing (environmental) ink, water-based ink (water-based plastic ink is the development of environmental protection products in support of the development of Guangdong Province) and UV / EB flexo printing ink and other new ink;
3. Develop high value-added ink products:
Such as industrial inkjet products (continuous inkjet cIJ, on-demand drop DOD), conductive ink, anti-counterfeiting security ink.
The variety of inks and the use of them are also different, and the use of ink for printing is also a technology, so the technical service of inks is also particularly important. Not only is the service provider required to be familiar with ink, but it is also required to pass through the printing technology. If there is any advantage of an ink, where it is used, where the customer is, how to use it to reflect the advantages of the product, etc.
We should find out the satisfaction of our customers (including distributors, manufacturers, individual consumers, etc.) on our product quality and services, and understand the customers’ opinions on the products:
1. Customer service (such as supply channels, delivery, product usage guidance, introduction of similar products, etc.) is satisfactory;
2. Can we provide new products that meet customer requirements?
3. Product quality (such as product quality indicators, advanced level, stability, and deficiencies, etc.):
4. Whether the speed of reflecting the information reflected by the customer is satisfactory and whether the after-sales service is satisfactory;
5. Whether the process equipment of the customer's application product is reasonable, whether there is any reference or improvement.
Gradually form a market (customer) as the center, and provide appropriate ink products for the needs of customers, thereby enhancing customer satisfaction with ink products and services, thereby expanding the market share of ink.
In the past decade or so, the quality and quantity of China's ink products have undergone tremendous changes, but China is still a developing country. The per capita consumption of printed materials is still very low, only 5% of the per capita consumption of developed countries. The amount of use is also very low. In the next 5 to 10 years, the national economy of our country will maintain rapid development, and the great development of ink will be obvious. In the coming years, the development of the ink industry in China, in addition to increasing products, should focus on adjusting product structure, increasing production concentration, increasing research and development efforts, increasing scientific and technological content, improving quality, and improving the stability of products to make them adaptable. In today's multi-color, high-speed, quick-drying, non-polluting and low consumption modern printing needs.
A few old state-owned traditional enterprises failed to keep pace with the industry's technological transformation. Technology has failed to keep up with changes in the market. As a result, the situation has also changed. That is, other people follow us and become people following us. Moreover, due to the popularization of product technology and homogenization of product quality, product competition has gradually become a competition between product prices and service quality. The success of private enterprises is to take the market-driven approach. The development of printing inks is:
1. Development market applicable ink products:
In particular, the introduction of competitive and inexpensive products to occupy the low-end market, such as paper offset printing inks, plastic table printing inks and printing inks;
2 Develop environmentally friendly inks:
Such as alcohol-soluble printing ink gravure, anhydrous soybean oil offset printing (environmental) ink, water-based ink (water-based plastic ink is the development of environmental protection products in support of the development of Guangdong Province) and UV / EB flexo printing ink and other new ink;
3. Develop high value-added ink products:
Such as industrial inkjet products (continuous inkjet cIJ, on-demand drop DOD), conductive ink, anti-counterfeiting security ink.
The variety of inks and the use of them are also different, and the use of ink for printing is also a technology, so the technical service of inks is also particularly important. Not only is the service provider required to be familiar with ink, but it is also required to pass through the printing technology. If there is any advantage of an ink, where it is used, where the customer is, how to use it to reflect the advantages of the product, etc.
We should find out the satisfaction of our customers (including distributors, manufacturers, individual consumers, etc.) on our product quality and services, and understand the customers’ opinions on the products:
1. Customer service (such as supply channels, delivery, product usage guidance, introduction of similar products, etc.) is satisfactory;
2. Can we provide new products that meet customer requirements?
3. Product quality (such as product quality indicators, advanced level, stability, and deficiencies, etc.):
4. Whether the speed of reflecting the information reflected by the customer is satisfactory and whether the after-sales service is satisfactory;
5. Whether the process equipment of the customer's application product is reasonable, whether there is any reference or improvement.
Gradually form a market (customer) as the center, and provide appropriate ink products for the needs of customers, thereby enhancing customer satisfaction with ink products and services, thereby expanding the market share of ink.
In the past decade or so, the quality and quantity of China's ink products have undergone tremendous changes, but China is still a developing country. The per capita consumption of printed materials is still very low, only 5% of the per capita consumption of developed countries. The amount of use is also very low. In the next 5 to 10 years, the national economy of our country will maintain rapid development, and the great development of ink will be obvious. In the coming years, the development of the ink industry in China, in addition to increasing products, should focus on adjusting product structure, increasing production concentration, increasing research and development efforts, increasing scientific and technological content, improving quality, and improving the stability of products to make them adaptable. In today's multi-color, high-speed, quick-drying, non-polluting and low consumption modern printing needs.
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