The current floor industry can be said to be in a downturn, but from another perspective, this so-called low period is actually a process of maturing the flooring industry. Under this situation, floor consumers have increasingly higher requirements on the product's cost-effectiveness, and floor companies have begun to consider comprehensively the combination of price, service, and quality.
Reducing costs, setting prices properly, innovating products, paying attention to details, and improving services are all essential for companies. After all, no matter how the objective environment and changes in consumer psychology, ** internal strength and profound achievements are always the only way to win a business.
The growing demand for personalization has gradually become the main force for home improvement since the 1980s, and their consumer psychology has also become an important factor affecting the overall market consumption trend. 80 is the pursuit of personalized life generation, the face of the decoration is even more true, mix and match style, fashion style, alternative decoration and everything can not be less. This large increase in market capacity reflects the consumer's needs from the side, so in the 2011 floor market, personalized demand must be one of the indispensable keywords.
The brand awareness becomes more and more intense With the continuous improvement of people's living standards, the factors considered by consumers in the flooring market when purchasing flooring products are not only limited to the price and quality, but also more consideration will be given to the product brand. The added value. In other words, the brand awareness of consumers is increasing day by day. Each piece of furniture, every bathtub, and of course, the flooring laid in the home is not only a product for daily use, but also a manifestation of a person's quality of life and heritage. In the face of increasingly strong consumer brand awareness, branding has become a major attraction for major floor companies to attract more passengers.
Green environmental protection will become the main theme In recent years, environmental protection has always been one of the hot topics in the field of decoration. In the second half of this year, the word will still be a major protagonist in the floor market. It is understood that consumers in the flooring market nowadays are more demanding on environmental protection when purchasing products: not only will they know in detail the formaldehyde content of the products, but they will also give priority to those products that have received environmental certification. "Healthy life" is the eternal theme of consumer trends in the flooring market. With the continuous improvement of people's consumption level, for those products with high environmental protection factors, we not only have the will to purchase, but also have the economic strength to purchase.
Reducing costs, setting prices properly, innovating products, paying attention to details, and improving services are all essential for companies. After all, no matter how the objective environment and changes in consumer psychology, ** internal strength and profound achievements are always the only way to win a business.
The growing demand for personalization has gradually become the main force for home improvement since the 1980s, and their consumer psychology has also become an important factor affecting the overall market consumption trend. 80 is the pursuit of personalized life generation, the face of the decoration is even more true, mix and match style, fashion style, alternative decoration and everything can not be less. This large increase in market capacity reflects the consumer's needs from the side, so in the 2011 floor market, personalized demand must be one of the indispensable keywords.
The brand awareness becomes more and more intense With the continuous improvement of people's living standards, the factors considered by consumers in the flooring market when purchasing flooring products are not only limited to the price and quality, but also more consideration will be given to the product brand. The added value. In other words, the brand awareness of consumers is increasing day by day. Each piece of furniture, every bathtub, and of course, the flooring laid in the home is not only a product for daily use, but also a manifestation of a person's quality of life and heritage. In the face of increasingly strong consumer brand awareness, branding has become a major attraction for major floor companies to attract more passengers.
Green environmental protection will become the main theme In recent years, environmental protection has always been one of the hot topics in the field of decoration. In the second half of this year, the word will still be a major protagonist in the floor market. It is understood that consumers in the flooring market nowadays are more demanding on environmental protection when purchasing products: not only will they know in detail the formaldehyde content of the products, but they will also give priority to those products that have received environmental certification. "Healthy life" is the eternal theme of consumer trends in the flooring market. With the continuous improvement of people's consumption level, for those products with high environmental protection factors, we not only have the will to purchase, but also have the economic strength to purchase.
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