Red Star Macalline: Market layout highlights global strategy
Event: Red Star Macalline moves frequently in September. Following the preliminary preparation and investment promotion of Guangzhou Pazhou Red Star Macalline Full Home Expo Center, on the afternoon of September 21, "Red Star Macalline Water Head Home Expo Center Global Investment Promotion Conference" in Nan'an Water head held. A total of more than 2,000 people, such as the organizer and many manufacturers and distributors, witnessed this event. The opening of the investment promotion of Red Star Macalline Waterhead Home Expo Center means that Red Star Macalline has taken a landmark step in entering the Fujian regional market, and it has made a good start for its further expansion in Fujian. The chairman of Red Star Macalline Group The CEO and CEO Che Jian recently said that in 2010 Red Star Macalline Group will also build six large-scale Shopping Malls in the Fujian area. On the afternoon of September 23, the "Red Star Macalline Guangxi Home Living Moore Investment Introduction and News Ventilation Meeting" was held at the Nanning International Convention and Exhibition Center. On September 29, Red Star Macalline opened its second furniture store in Shenzhen-Red Star Macalline Buji Store, which was already the 55th store of Red Star Macalline in the national market.
Comment: In the past two years, the rapid development of Red Star Macalline is obvious to all. It has enabled the company's strength to grow by means of operating mode replication and brand reputation sharing, and has achieved a horizontally integrated business strategy. The chain operation has greatly promoted the development of the furniture distribution industry. Its successful operation method makes the marginal benefit of economies of scale far greater than the marginal management cost, achieving a virtuous circle of the best state, and the enterprise has also created Strong core competitiveness and team cohesion ability. At present, China's furniture distribution industry has begun a new comparative competition. Each market strengthens the competition mechanism centered on strategy and system by formulating the sustainable development plan of the enterprise, quickly establishes the market by establishing a strong brand, and serves customers from marketing. For the transition of the center, competition provides more development space for the comprehensive group with chain, scale, internationalization and modernization. Red Star regulates the brand access system for entering malls and improves the pre-sale, in-sale and after-sale of goods. The service system embodies the foundation and demand for its international development.
China Furniture CBD: Building the Central China's Largest Furniture Industry Cluster
Event: On September 29th, China Furniture CBD Phase I Wuhan Furniture Pavilion Chengdu Furniture Pavilion, the brand Street Qumei flagship store opening ceremony, at the same time, "Huazhong (first) furniture dealer procurement conference" kicked off, and then it was also held China Furniture CBD · Huazhong (Wuhan) Furniture Industrial Park Groundbreaking Ceremony. It is reported that China's furniture CBD has a total construction area of ​​3 million square meters and an investment of 5.2 billion yuan. According to the complete industrial chain layout, the core business zone of the furniture industry with integrated urban functions, the central part undertakes the industrial transfer reinvestment center of international and eastern furniture companies. It is the only large-scale industrial cluster with a complete industrial chain layout within an industrial radius of 500 kilometers, and it is also a key project of the three-level government in Hubei Province, Wuhan City and Huangpi District. It includes Wuhan Furniture Pavilion, Chengdu Furniture Pavilion, Dongguan Furniture Pavilion, Shenzhen Furniture Pavilion, Hong Kong · Taiwan International Furniture Pavilion, Chinese Furniture CBD · Brand Street, International Furniture Mall, build warehouse logistics, furniture college, R & D center, leisure business and community Services, business hotels, production bases, and other eight functional sectors, make every effort to build the core business district of China's furniture industry. All of this is based on industrial transfer. Following Lecong in the south, Xianghe in the north, Likou in the east, and Bayi in the west, the Chinese furniture CBD has become the most lofty furniture distribution center in the central part, filling the situation in the central part of the country and completing the formation Five major trade clusters of Chinese furniture.
Comment: The Chinese Furniture CBD has a well-known slogan: "We are not a furniture carrier, but a sea that carries furniture carriers." This sentence accurately summarizes its corporate status, as far as it is concerned, using industrial vacancies and regional resources In fact, Golden Horse Triumph actually earned a double profit from store leasing and product sales, and part of its own real estate continued to appreciate. For some furniture manufacturers in Central China and industries that have been transferred, the market will be equipped with storage bases, raw and auxiliary materials markets, and industrial parks. Hundreds of manufacturers have set up Huazhong sales headquarters here, and established warehouse logistics centers and direct sales centers. , To reduce circulation, reduce logistics and operating costs, and achieve direct factory prices.
Jisheng Weibang: test water "exhibition + sales" model
Event: On September 6, after nearly half a year of intense preparations, the opening of the Jisheng Weibang Guangzhou (Pazhou) Purchasing Center and the opening of the JSWB2009 (Guangzhou) Autumn Furniture Purchasing Conference were held in the A Hall of the Jisheng Weibang Guangzhou (Pazhou) Purchasing Center. The procurement center has a scale of 90,000 square meters and a total of 168 brands are located. The sixth floor is based on the first floor fabric sofa, living room furniture and outdoor furniture; the second floor leather sofa and classical sofa; the third floor soft bed, mattress and children's furniture; the fourth floor Modern slab homes and solid wood furniture; post-modern (luxury) furniture, neo-classical furniture, Chinese-style classic furniture on the fifth floor; and European and American classic furniture on the sixth floor have been rationally planned.
Comment: Jisheng Weibang's move formed the "three combinations": the combination of exhibition and annual exhibition, the combination of domestic sales and foreign trade, and the combination of wholesale and retail, which also promoted the transformation of the business model of the Pazhou business district from the initial migratory bird exhibition model It is a perennial business model. From a market perspective, rapid market inspection is undoubtedly the most effective way for manufacturers to grasp the market. Consumers will give evaluations on products at the exhibition site, and manufacturers can understand consumer needs and themselves in the first place. The shortcomings of the product should be adjusted in time before the product is put on the market. On the other hand, the strict screening of exhibitors during the investment stage also provides great convenience for buyers to identify the strength of the manufacturers and the advantages and disadvantages of the products.
It is undoubtedly the decision of Jisheng Weibang to enter Pazhou first after careful consideration. Red Star is currently preparing for the opening of the market in secret. Through various exhibitions, it has driven the development of the surrounding economy and the prosperity of the surrounding industries. Pazhou has become the "exhibition economy" The location synonymous with "is now surging, but this will only increase the value of Pazhou's commercial properties to a greater extent, bringing greater and more stable passenger flow and business opportunities.
Ouyada: "Among the top three and 100-year Ouyada"
Event: On the morning of September 30th, the grand opening ceremony of Ouyada Building Materials Home Hanyang Store was held in the square in front of the mall. Leaders of the Hanyang District Government and the China National Association have spoken successively, fully affirming the positive role of Ouyada Building Materials Home Furnishing Hanyang Store in the field of home furnishing distribution in Wuhan and even China. Ouyada Building Materials Home Furnishing Hanyang Store is Ouyada Home Furnishing's first store in Hanyang. Its successful opening will undoubtedly become Hanyang's mainstream experiential home shopping mall. On the opening day, the sales record in the mall's cash register system reached a new high, and the sales record was frequently refreshed. October is the peak season for decoration. Many consumers are delayed until the eleventh to grasp the opportunity for promotion. The promotional activities did indeed boost the purchasing power of consumers, and achieved over 10 million sales on the day of opening.
Comment: In the context of the gradual recovery of the economy, Ouyada Home Furnishing, with an elite team and more than ten years of accumulated management experience, seized the historical opportunity to continue to enter the country and achieved gratifying results: Following August in Luoyang, Henan Shining debut, during the opening period, the sales of nearly 20 million commodities and 120,000 square meters of Jinan Beiyuan Store's investment promotion work was progressing smoothly. It will be grandly opened at the end of October, and it has successfully signed a contract with Tianjin Hongqiao, which has an overall operating area of ​​110,000 square meters. There are two stores in Nankai, and the nationwide strategic distribution has increased to 14 stores in 7 cities this year. Commercial projects in Beijing, Chongqing, and Tianjin are under intense negotiation; nearly ten million yuan have been signed to formally sign the film and television superstar Chen Daoming as the spokesperson for Ouyada's brand image; Invested millions and hired Beijing's well-known planning and consulting agency, Guofu, to integrate marketing and strategic systems; early next year, it will also invest 30 million to place brand image ads on CCTV. The person in charge of Ouyada Group revealed that "flying against the wind and surpassing the curve" is Ouyada's recent strategic goal. At present, Ouyada is stepping up its preparations with the momentum of "only fighting for the day and night." "One hundred years of Ouyada" is not a dream.
Xiyingmen: to create a "new format" of building materials and furniture
Event: SHOPPINGMALL, the largest building material furniture in Jiangxi-158,000 square meters of Xiyingmen (Nanchang) Building Material Furniture Square officially opened its doors to welcome guests on September 28. It is understood that Xiyingmen (Nanchang) Building Materials Furniture Plaza has introduced an international building materials business city model and is committed to creating a "one-stop" shopping environment for building materials and furniture for the "honest, convenient, and professional" for the hero city citizens. Nanchang Xiyingmen ’s internal layout is elegant, noble and concise, with all-weather central air conditioning, two super-large underwater worlds, a 12,500-square-meter leisure plaza, and 1,000 parking spaces, allowing consumers to shop in an environment similar to a five-star hotel . At the same time, Xiyingmen is also equipped with a series of humanized service facilities such as a food center, a child care center, a bank, and a coffee bar. "Advance payment", "Return without reason," 100% low price "," 100% environmental protection ", Xiyingmen pioneered the four major promises to consumers, determined to create a worry-free building materials furniture shopping place for Nanchang consumers During the opening, a series of preferential sales promotion activities, as well as promotional tools for buying building materials and furniture, on the day of the opening, nearly 10,000 passenger traffic created a new high daily passenger traffic of similar shopping malls in Nanchang.
Comment: Nanchang furniture market is more competitive than other capital cities, but the construction industry is relatively backward, and most of them are in a traditional market-oriented and extensive operation. Xiyingmen chose Nanchang because of its great growth potential. Xu Jinghong, general manager of Nanchang Xiyingmen, said: "We will fill the gap in Nanchang's building materials furniture market, especially in the mid- to high-end market." Facts have proved that the lack of international first-line brands does not mean that Nanchang people do not have the consumption power of mid- to high-end brands. The number of high-end and high-end real estate shows how big the market is for high-end brands of Nanchang building materials and furniture. In the past, it was difficult for first-line brands to enter Nanchang. Another important reason was the lack of an effective bridge. Just like famous brand products must enter high-end shopping malls, famous brand furniture also needs a place of upscale and scale. What Nanchang lacked in the past was a platform for the building materials furniture industry. Now Xiyingmen has created this condition. Xiyingmen's landing in Nanchang provides an excellent opportunity for well-known international and domestic building materials furniture brands to enter the Nanchang and Jiangxi markets.
All kinds of furniture stores have been playing various roles on the big stage of furniture marketing. They have experienced the stagnation and precipitation of time, and some have become a generation of lords, and some have become a local hegemon ... Changes in the world , The only constant is change, and the only constant is change. There is no same profitable model of sustainable operation. There is no permanent secret of making money for generations. The status of furniture stores is also changing tangibly and intangibly. How can the once glory continue? How to open a new chapter? We will pay continuous attention to these.
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